50 shopping tips for the 2020 holiday season


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While the surging COVID-19 pandemic hasn’t fully canceled the holiday shopping season, it certainly has many Americans rethinking their plans.

Per the 2020 Deloitte holiday retail survey, 38% of shoppers plan to spend less year-over-year due to concerns around economic instability, and nearly 51% feel anxious about shopping in person. 

Fortunately, there are new and old-school ways that budget– and health-conscious shoppers can successfully navigate the season. Here are 50 holiday shopping tips for the COVID-19 era.

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1. Go digital

The Centers for Disease Control and Prevention lists “going shopping in crowded stores just before, on, or after Thanksgiving” as a higher-risk activity that’s best avoided to help prevent the spread of coronavirus. As such, consider doing the bulk of your shopping online. If you do plan on heading to a store … 

Woman with mask during holidays
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2. Take safety precautions

The CDC recommends covering your mouth and nose with a mask when around others, staying at least six feet away from other people and washing your hands with soap and water for at least 20 seconds after visiting a public place. Prospective in-store shoppers should also …

Holiday shopping cart with mask
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3. Prepare for a wait

“If you do go to the store to shop, bring a mask and your patience,” says Jon Vincent, founder of EarlyBlackFriday.com. “Retailers take Covid-19 very seriously and will require masks, social distancing, and strict limits on the amount of people allowed in the store at one time.”

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4. Expect online ‘doorbuster’ deals

“‘Doorbuster’ deals are the deeply discounted products featured on the front page of the retailer’s Black Friday ad and traditionally, they were only available in stores,” Vincent says. “Due to the pandemic, these deals will now be available to purchase online.”

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5. Place orders early…

Online sales are projected to increase 33% year-over-year to a record $189 billion in 2020, according to data from Adobe Analytics

The surge could lead to product shortages and shipping delays, so, if you’re on a hard gift-giving deadline, avoid leaving online orders to the last minute.

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6. … unless you can wait for new deals

Shopping experts expect retailers will reduce prices through November and December to make up for tepid in-store Thanksgiving and Black Friday sales, so, if you’re on a flexible schedule, a little patience could pay off. 

Businessman Brainstorming About Budget

7. Set a budget

“Because finances may be tight, set goals for each person you’re shopping for, and stick to those numbers,” says Alex Miller, founder and CEO of UpgradedPoints.com.

These 10 budgeting methods can help you get control of your spending.

Confused holiday shopper
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8. Include ‘spending for yourself’ as a line item

“We can’t deny we can get some incredible bargains during the holiday season, but don’t go wild,” says personal finance blogger Sara Trezzi of GatheringDreams.com. “Allocate a budget ahead of time, move it to a different online savings account or prepaid card, and when you use it up, stop spending.”

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9. Give small gifts

If your budget is looking extra-tight, consider giving smaller or alternative gifts, “like fancy soaps or small bottles of high-quality olive oil”, writes MediaFeed contributor Anna Serio.Skip Ad


10. Suggest a Secret Santa

Minimize the amount of people on your holiday shopping list by suggesting a socially distant gift exchange.

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11. Find free shipping offers

Sites like FreeShipping.org can help you track down codes and coupons for skipping delivery charges. 

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12. Set up a calendar alert

Free Shipping Day, a promotional date in which numerous retailers offer delivery sans fees, is slated to take place on Dec. 14. 2020.

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13. Sign up for Amazon Prime

It entitles online shoppers to free shipping on select deliveries, exclusive deals and additional benefits. (Bonus: You can currently score a free 30-day trial. After that, Prime costs $12.99 a month or $119 a year.)

Man shopping online
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14. Comparison-shop

To ensure advertised deals are legit, check a product’s price across a swath of retailers. 

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15. Automate the process

Browser extension PriceBlink can help you automatically find lower prices on products while you surf for gifts. 

Discount shopping
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16. Check price history sites

Camelcamelcamel, for instance, has historical pricing data on Amazon products so you can more readily spot a legitimate steal. 

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17. Be sure to account for total costs

A lower price point for a given product can easily be negated by an exorbitant shipping fee. 

Conversely, “in some cases, a markup is built into the price of the item to compensate for the free shipping,” says Regina Conway, consumer expert with Slickdeals.net. “Make sure you’re still getting the best price.”

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18. Read the fine print on returns

Additionally, “some merchants may have free shipping to you, but require a fee for return shipping,” Conway says. “Others may have short return windows, which require you to make a quick decision or you end up being stuck with the item. Make sure you understand all the terms of your purchase in the event you need to return it.”

A person shopping on eBay
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19. Buy second hand

Sites like eBay, Poshmark or ThredUp can help you secure designer duds for less.

Related: The best holiday gifts for recent college grads


20. Request gift receipts

That way, the recipient can return or exchange ill-fitting, inoperable or duplicate presents. 

Christmas Gifts

21. Buy in bulk

Minimize your total shipping costs by placing one large order from a single retailer as opposed to several small ones across companies. 

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22. Make a list

Planning ahead can help you combine orders. It can also preclude impulse-shopping.

“As we are being bombarded with offers and discounts, it’s far too easy to buy stuff you don’t need,” Trezzi of GatheringDreams.com says. 

Curbside pickup at a grocery store

23. Opt for in-store or curbside pickup

“Many stores will allow you to place your order online and then come in store for a pickup at a designated time,” Miller of UpgradedPoints.com says. “This way you can avoid the crowds.”

Credit card

24. Consider charging gifts to your credit card …

Credit cards offer stronger fraud protections than debit cards or cash, and many tout ancillary services, like purchase protection and extended warranties, that are useful this time of year. Some credit cards also offer cash back on certain purchases. 

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25. … but pay off charges in real-time

To avoid going over-budget, pay your credit card balances down each day via a linked bank account. 

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26. Forego financing

Given the economic uncertainty associated with the COVID-19 pandemic, avoid taking retailers up on layaway plans or financing offers you’re unsure you’ll be able to pay off. 

A man doing finances

27. Set up spending alerts

Free spending alerts from your bank or credit card issuer can help you stay on budget. They can also help you readily spot fraudulent activity. 

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28. Turn off ‘1-click’ ordering

The service, most notably offered by Amazon, is convenient, but budget-conscious shoppers might want to disable it in order to avoid impulse-buys. 


29. Sign up for newsletters

Ensure promotions, specials and deals come straight to your inbox by signing up for a brand’s e-newsletter. 

Social media rebates

30. Follow your favorite retailer on social media …

You can similarly spot specials by following a retailer on Facebook, Twitter or Instagram.

Related: 12 great Apple store gifts for under $50


31. … download their shopping apps …

Many brands will offer a one-time discount as an incentive to download their shopping app onto your phone. They are also known to offer exclusive deals within the apps throughout the year. 

Customer loyalty

32. … or sign up for loyalty programs

Some retailers let you earn coupons, rewards or special savings when you sign up for their membership clubs. 

Stressed out man

33. Look out for scams

Email, social media and, even, app stores tend to get exploited by scammers this time of year. Avoid phishing schemes by checking all correspondence for typos and misspellings (a telltale sign there’s a scammer on the other end) and verifying unsolicited offers directly with the retailer (as opposed to blindly clicking on links). 

Woman writing email

34. Set up a special email account

If you’re worried about an influx of spam or you want a place to carefully parse through promotional emails and newsletters, sign up for each via a secondary email account. 

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35. Surf safely

You can generally shop online more securely by leveraging anti-virus software, sticking to private Wi-Fi networks and conducting a password audit of your financial and store accounts. Find more ways to avoid getting scammed during the holiday shopping season. 

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36. Leverage cash back offers

“Strategies include using a cash-back rewards credit card [or] making purchases through cash back shopping sites like Rakuten,” says personal finance blogger Bella Wanana of BellaWanana.com

Man with credit card
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37. Shop your credit card rewards portal

Many credit card issuers offer exclusive discounts or bonus cash back through their online shopping portals. Log into your credit card rewards account to see what deals are available.

sign-on bonus

38. Take advantage of a credit card sign-up bonus

Some rewards credit cards offer bonus points, miles or cash back to new cardholders who spend a certain amount in their first few months of opening their account. If that spending threshold is within your holiday budget — and your credit is in good shape — consider taking the issuer up on their offer. 

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39. Clip e-coupons

Sites like RetailMeNot, Coupons.com and Groupon aggregate special offers from retailers throughout the year.


40. Automate discounts

Install a browser extension like Honey to automatically apply online discounts, Wanana says. 

Amazon lightning deals

41. Look for ‘Lightning Deals’

Amazon advertises short-term and limited offers on its Today’s Deals page. 

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42. Leverage price-matching

Some retailers, including Walmart, Best Buy and Target, have price-matching policies. You might also qualify for price protection through your credit card issuer.

Seniors on computer
Deposit Photos

43. Look into niche discounts

For instance, students can get 50% off Amazon Prime and many retailers offer discounts for seniors through AARP.

Presents on porch
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44. Deliver gifts directly to recipients

The CDC has cautioned against even small holiday gatherings, given the current state of the pandemic. You can adhere to its guidelines and still give gifts by sending online orders directly to friends or family members outside your household. 

Happy woman
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45. Send e-gift cards

Another option for people partaking in contactless gifting, digital gift cards can be emailed directly to recipients.

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46. Get gifts at a discount

Exchanges, like GiftCardGranny, Cardpool, and Raise, sell gift cards at a discount. 

Man with money

47. Redeem rebates

Rebates are paid retroactively. If you’re eligible for one, be sure to send in the proper paperwork.

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48. Abandon your online shopping cart

Sometimes retailers will respond with a targeted deal, limited-time offer or free shipping.

Christmas in July
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49. Shop after the holidays

If you’re planning to celebrate the holidays post-pandemic, hold off on buying gifts until after Christmas. Retailers traditionally offer deep discounts on excess inventory and seasonal items, like decorations, once the holidays have officially ended.

Decorations with mask
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50. Skip gifts entirely

If you’re truly cash-strapped, consider foregoing gift-giving entirely. Given the current economic climate, your family should understand. 


This article was produced and syndicated by MediaFeed.org.


Jeanine Skowronski

Jeanine Skowronski is a veteran personal finance journalist and content strategist, she has previously served as the Head of Content at Policygenius, Executive Editor of Credit.com and a columnist for Inc. Magazine. Her work has been featured in The Wall Street Journal, American Banker Magazine, Newsweek, Business Insider, CNBC and more.