7 Steps to Writing The Perfect Job Description


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A clear job description helps hiring managers and qualified applicants understand precisely what your company needs. An unclear description can scare away top talent and fill your inbox with a flood of unrelated resumes. Avoid a long, winding, and frustrating process by cleaning up your job description and relying on best practices to develop a compelling job description that excites the right readers.

So, how do you keep it clear, and what best practices should you follow?

What is a job description?

In general, a job description is a written narrative that discusses a job’s general duties and responsibilities which will help you evaluate a person for that role. Its purpose is to help find suitable candidates for a position or project, allowing readers to self-select if they’re qualified. It’s important for attracting qualified candidates and helps those not qualified (or over-qualified) to decide whether or not to apply.

Job description best practices

Keeping job descriptions concise while offering a quick summary of daily and high-level activities and responsibilities is how best to help potential candidates understand what you need. It also prevents you from writing a novel that qualified candidates won’t finish reading—writing a concise summary respects the time of candidates you invite to apply, creating a positive first step in your relationship.

While we’ll touch on what to include next, keep your idea of a qualified candidate in mind while we move through each step. This will help you understand how much to explain or when you can rely instead on acronyms common in your industry and more. Say that you’re hiring for a digital career such as a cloud computing engineer or high-level digital marketer. You’ll want to specify the programs these roles use in your company, but you don’t need to ask for proficiency in Outlook or with email.

Overall, you should work to make the job description useful to you and the person reading it.

What are the components of a job description?

The final job description you create will have elements specific to the position, such as requiring a specific certification or degree. However, successful job descriptions also have a core set of items they include no matter what. These items help the reader determine if they might be a good fit or lack what you need.

Here are seven things every job description needs to have:

  1. The right title
  2. Employment type
  3. Overview or summary
  4. Responsibilities
  5. Qualifications
  6. Company culture
  7. Your contact preferences

These elements ensure that someone reading your job posting knows what they’ll be expected to do and what you think is required for success. You’ll find each in the best job descriptions for local fast-food staff to C-suite placement services.

How to write a job description in 7 easy steps

1. Have a discussion with your team

Before you start typing out that job description or Googling what to name a position, reach out to your HR team and managers and anyone who will work directly with this new hire. Bring them in for a conversation about the job and what it needs.

Discuss the role the person will play on your team.

  • Who will they report to and work with?
  • What type of information do they need to understand in that role?
  • What do they need to be able to do to support their teammates?
  • What skills do employees think are helpful for being successful at your company (not just in this role)?

Bring in your staff to help establish parameters for roles and determine what makes someone a cultural fit for long-term growth and success at your company. As a bonus, in many cases, you’ll have an existing job description to use. Unless you’re the direct supervisor for the role, you may not know if this old description is outdated. Getting the team together can help you understand what needs to be updated or added.

2. Spend time on the job title

The job title is the thing that the majority of potential applicants will see. Depending on where you post your job, it might be the only thing that shows up before someone clicks on your specific job post. A useful job title instantly tells the reader what you need and helps them determine if the role, and your company, could be a good fit.

Look at the responsibilities you and your team came up with, plus any past title for this position. Compare it to its current titles of your team and see if you need to update.

A more recent trend is to use “exciting” words as part of a job title to get people interested. Unfortunately, having terms like “guru,” “ninja,” or “warrior” in a job title may harm your talent pool. Research shows that these can dissuade professionals worried about what the title will look like on their resume down the road, while some also make it harder to have a more diverse talent pool.

Excellent job titles help because they:

  • Are clear and self-explanatory
  • Demonstrate seniority of the position
  • Use industry-standard language
  • Place the role in the context of the company and its growth

3. Create a concise summary

The job summary will give readers a quick overview of the position and hit essential elements, as well as set the stage for your interviews. Summaries should place the role within the company and state main characteristics such as the type of employment (full-time, part-time, contract).

Bullet lists have become the industry standard for requirements and duties, so use this space to discuss the job’s core functions and how it accomplishes company missions. Keep the summary brief, avoid jargon, and limit superlatives. Even if you want to hire “the best customer service agent in the world,” putting that in the summary may cause some talent not to apply because they’re worried that they would be in trouble for having an off day.

One example of a concise summary is:

The Senior Project Manager coordinates activities and people to complete client projects on time and on budget. By overseeing all aspects of projects and managing internal deadlines, this role enables Company X to deliver high-quality applications and custom software to some of the world’s largest enterprises. You’ll lead a team of 12 and work with upper management to develop an ongoing understanding of current projects and identify successes and bottlenecks.

4. Match responsibilities to your plans for the role

Your job responsibilities list provides an overview of the tasks that an employee will perform in their role. The list will help potential employees understand how they’re evaluated and assessed for future promotion and growth. Try to be specific and give people an understanding of the breadth of the work required.

So, if you’re hiring for a marketing role, don’t just say they’ll be responsible for managing your digital marketing efforts. Note that this will include posting and monitoring on social media, updating the website copy as needed, writing blogs, and measuring email campaigns’ success.

The list should come from Step 1, where you work with the hiring manager and team members to understand the role’s requirements. However, it’s smart to return to that manager and ensure you’ve covered all significant activities.

According to Workable, listing more than 10 responsibilities can signal that your company micromanages employees and makes some candidates avoid applying. So, talk about the most important responsibilities and give applicants space to demonstrate their overall capabilities in their resumes and cover letters.

5. List the needed qualifications and skills

This is another section in which you want to be short and targeted. Most jobs need some specific qualifications, and the “needed/required qualifications” section should be used to identify those. Your marketing team may need to know how to use HubSpot, your team may prefer Procreate over Photoshop, and you likely have chosen one specific project management tool out of the dozens available online. Use the qualifications section to request knowledge in these specific areas.

In this section, you’ll also have an opportunity to list any specific education requirements, language skills, or professional certificates. If you have preferences but something isn’t necessary for the role itself, note that. Saying that you require a bachelor’s degree in English may limit your candidate pool and cause you to miss out on a person well suited for the role.

6. Teach the reader something about your business

Today’s employees want to be part of something larger and culture plays a significant role in recruitment. Candidates are going to ask both if they’re a good fit for you and if you’re a good fit for them. People want to know they’ll enjoy working for you.

Demonstrate who you are and what your company stands for in a short “About Us” section that highlights company culture and activities. Not only can you highlight the benefits and perks you offer but talk about the goals and successes of your company. If you’ve grown 15% in the past year and are expanding to bring that to 25%, say it.

Talk to the employee directly about what to expect and in the way you’d talk with a current employee. If everyone loves “Free Food Fridays” or you give out free coffee gift certificates to make monthly Zoom meetings more enjoyable, let them know. This is your chance to brag a little and get someone excited about joining your company. You want them to feel like this is more than just filling out a form.

7. Explain how best to apply or reach you

The job hunt has gotten confusing in recent years. Most companies post career opportunities on their website and one or two other locations, but many automated services will copy your posting and place it on many more websites. That can ultimately mean someone found your job unexpectedly, and using an “apply” button won’t work because there is no button to click.

Help ensure you get a broad set of applicants by including some contact information in your job description. Tell applicants how they can reach you—an email address is perfect—and that you want them to include a resume and cover letter in your preferred format. Keeping the requirements simple can also help you weed out applicants who don’t follow your instructions.

If you want someone to apply via a specific page, put that in your job description, too. That way, it’s always part of the text shared across other websites.

You want to ensure that the method you’re asking to use is friendly to a diverse set of users. Stick with platforms that meet Americans with Disabilities Act (ADA) requirements in the U.S., for example. This not only meets your legal requirements but can demonstrate a commitment to diversity mentioned in your “About Us” section.

Inclusivity in your hiring practices reduces liability, improves the perception of your company, and can help you find the best people for your opening by eliminating unnecessary barriers.

Post it smart

An accurate job description can save you and future candidates a great deal of time. It’ll also improve the quality of candidates that you receive. Just be sure to post it where extraordinary talent lives. 

This article originally appeared on Upwork.com Resource Center (Upwork is a company that helps businesses find talent and people find workand was syndicated by MediaFeed.org.

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18 loans for Hispanic-owned businesses

18 loans for Hispanic-owned businesses

There are nearly 5 million Hispanic-owned businesses in the U.S., making this the fastest-growing segment of U.S. small businesses, according to the U.S. Small Business Administration (SBA). Yet, despite these big numbers, Hispanic and Latinx business owners frequently face challenges accessing capital and, as a result, often can’t successfully scale their businesses.

Fortunately, a number of organizations and government agencies in the U.S. are stepping up to address this unmet need, offering loans, grants, and other financing options to Hispanic and other minority entrepreneurs. These minority business loans may have lower interest rates and be easier to qualify for than some traditional loans. Here are 18 financing options that are worth checking out.

(Learn more: Personal Loan Calculator


To qualify as a Hispanic-owned business, more than 50% of the company must be owned by people of Mexican, Puerto Rican, Cuban, or other Hispanic origin. Currently, nearly one in four businesses are Hispanic-owned.


minority business loan is a small business loan designed to provide financing options for underserved communities. While minorities are free to apply for any business loan, minority business loans may offer more competitive rates and have less stringent qualification requirements. 

Groups that are considered minorities in the U.S. include African Americans, Asian Americans, Hispanic Americans, and Native Americans. Women are also considered minorities for many types of loans, as well.


The following lenders offer different types of small business loans to Hispanic and minority entrepreneurs and were chosen based on our analysis of search volume.

1. Accion

Accion is a nonprofit financial institution that invests in underserved communities and offers low-cost lending opportunities to Hispanic- and minority-owned businesses. The Accion Opportunity Fund provides loan amounts from $5,000 to $100,000, and is quick and easy to apply for online. 

Accion offers two types of small business loans — the Southern Opportunity and Resilience (SOAR) Fund and the Small Business Progress Loan. SOAR is geared toward those in the south and southeast who experienced economic hardship from the COVID-19 pandemic and have been in business since September 2019 or earlier. The Small Business Progress Loan, on the other hand, is open to all minority-owned businesses and women entrepreneurs, and is partnered with American Express.

Accion also offers online resources, events, and networking opportunities (in Spanish and English) to help minority business owners learn and grow their companies.

(Learn more at: Home Affordability Calculator

Delmaine Donson/istockphoto

The Community Development Financial Institutions Fund (CDFI Fund), which is part of the U.S. Treasury, gives funds to companies and organizations that help underserved people and communities. Minority business owners can reach out to local banks and nonprofit groups that have received CDFI funds to discuss and apply for low-cost business loans.


The owners of Camino Financial were inspired to start their lending business in order to help people like their mother, who lost her Mexican restaurant business when they were children. To that end, they offer simple and affordable loans to small businesses who find it difficult to borrow through banks. They offer bad credit loans, secured and unsecured loans, microloans, and working capital loans up to $35,000. To qualify, your business must have been in operation for at least nine months and generate annual sales of $30,000 or $2,500 a month.


The U.S. Small Business Administration (SBA) offers several financing programs that can help minority-owned businesses get access to the funding they need. Here are two programs you may want to check out to find a Hispanic small business loan:


The SBA microloan program is administered by an intermediary network of nonprofit community-based lenders, rather than traditional banks. Through these lenders, the SBA aims to reach lower-income communities and minority-owned businesses that are often overlooked by traditional lenders. These loans come with low interest rates, six-year terms. and loan amounts up to $50,000.

Community Advantage Loans

The SBA’s Community Advantage loan program provides up to $350,000 in capital and is specifically designed to meet the needs of business owners in underserved communities. To qualify for an SBA community advantage loan, business owners need to have good credit and a strong business plan. However, the business’s balance sheet and amount of collateral will not affect eligibility.


By offering crowdfunded loans with 0% interest, nonprofit Kiva is working to lift barriers to capital often faced by entrepreneurs from underserved communities. To apply, you need to market your Hispanic business to the community of 1.9 million individual lenders. These lenders can then choose to lend your company as much as $15,000 and you’ll have up to three years to repay them.


CDC Small Business Finance is a nonprofit whose mission is to provide access to affordable and responsible capital to underserved entrepreneurs, including minority, veteran, and hispanic business owners. CDC offers loan amounts of $20,000 to $350,000 with five- to 10-year terms. They also offer SBA 504 commercial real estate loans of $250,000 to $40 million.If you are looking for advice to rebuild your credit, develop your business strategy, or manage financial reports, you’ll appreciate having access to small business advisors through CDC.


Grameen America strives to achieve racial and gender equity by providing microloans of up to $2,000 to female and minority business owners. As part of their program, borrowers can open free savings accounts with commercial banks and build personal credit as they pay off their microloans. Grameen also offers training and support to women who want to start businesses and rise out of poverty.


The Latino Economic Development Center (LEDC) offers Hispanic small business loans of $500 to $250,000 that can be used to purchase equipment, expand a business, hire staff, or purchase inventory. The three types of loans offered by the LEDC are as follows:

  • LEDC Growth Loan: Loan amounts up to $250,000 for established small businesses that have been in operation for a minimum of two years.
  • LEDC Startup Loan: Loan amounts up to $20,000 for new businesses with less than two years of business history.
  • LEDC Seed Loan: Loan amounts up to $5,000 for businesses with less than one year of experience and with plans to launch a company within three months of funding.

LEDC also offers free business advice and credit-building services, as well as a directory of latino-owned small businesses.


The National Association of Latino and Community Asset Builders (NALCAB) provides funding to a network of over 200 nonprofit organizations that serve diverse Latino communities throughout the U.S. With NALCAB support, these partner organizations offer Hispanic loans, grants, professional training, and support. 

FG Trade/istockphoto

Hispanic small business loans aren’t the only way for your business to get funding. There are also minority business grants that can provide capital that you don’t have to repay. These grants are offered by federal and local government agencies, corporations, and nonprofits.

10. Grants.gov

Grants.gov is the largest database of federal grant opportunities. While most grants are not specifically targeted to Hispanic small business owners, awards are available for all types of entrepreneurs, especially those focused on healthcare, U.S. defense, and environmental protection.


digitalundivided’s BREAKTHROUGH Program (powered by JPMorgan Chase’s Advancing Black Pathways) offers $5,000 grants to Black and Hispanic women in the Dallas, Texas area. digitalundivided also provides training and resources to help businesses understand their customers, find financing, and choose the right business model.


The National Association of the Self-Employed (NASE) works to provide resources for all self-employed individuals, including Hispanic business owners. They offer Growth Grants of $4,000, which can be used for a variety of business expenses, including marketing, advertising, hiring employees, and expanding facilities.

Besides access to grants, becoming a NASE member allows you to connect with experts who can advise you on subjects like finance, healthcare, strategy, law, and marketing. NASE membership also gives you access to discounts on healthcare, software, tax filing, and business travel.


Hispanic businesses located in rural areas that have fewer than 50 employees and less than $1 million in gross revenue may want to consider applying for a Rural Development Grant from the USDA. Grants vary in size and can be used for a variety of projects that aid business development in rural areas, including training, technical assistance, acquisition or development of land, building construction or renovations, equipment purchases, and pollution control.


The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs are government grants from five different federal government agencies. These competitive grants are focused around tech and science and offer up to $1 million in capital (divided into two phases) to qualified small businesses.


You may be able to find funding for your Hispanic small business through Candid.org’s Foundation Directory Online, which contains information on over 240,000 grantmakers in the U.S. Access to the directory requires buying a monthly subscription, but you can cancel at any time.


Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is a grant designed for businesses that were hit hardest by COVID-19. The grant is worth $5,000 and is given to small business owners hoping to expand and recover from the effects of the pandemic. Awards go to those looking to uplift their communities with a focus on diversity, inclusion, and community investment.


The Entrepreneurial Spirit Fund by SIA Scotch Whiskey awards $10,000 in grants to small businesses owned by people of color in the food and beverage industry. Created by Hispanic entrepreneur Carin Luna-Ostaseskis, one of SIA’s goals is to provide funding, mentorship, and community to small businesses.


If you’re a woman entrepreneur, consider applying for the Amber Grant, named after Amber Wigdahl, who passed at the age of 19 and never got to fulfill her business dreams. Each month, at least $30,000 is given in Amber Grant money. Applying takes just a few minutes and winners are announced by the 23rd of the following month.


In addition to the grants and loans, there are organizations that can provide technical assistance, training, workshops, and networking opportunities to Hispanic businesses. Below are some you may want to check out.


With a focus on assisting Black female and Latinx business owners, digitalundivided offers virtual training and a fellowship program for entrepreneurs. It also offers a pre-accelerator program for tech-enabled startup founders who have already begun to build their startup, are pre-revenue, and need assistance in developing their business model, marketing, and strategy.

Minority Business Development Agency

The Minority Business Development Agency is an advocate for Hispanic and other minority-owned businesses, and offers research, conferences, and resources to help entrepreneurs. Its Enterprising Women of Color Initiative is aimed to help minority women succeed in business through various offerings.


The United States Hispanic Chamber of Commerce actively promotes the economic growth, development, and interests of Hispanic-owned businesses. Members have access to events and business resources to support them in their growth. In addition, members get listed in the Chamber’s online Hispanic business directory.


SCORE is a national organization that connects business owners to free mentors to help them learn and grow their companies. SCORE also offers free workshops and a robust online database of useful business content.


Looking for — and applying for — a Hispanic business loan can feel like an overwhelming task. Here are some ways to simplify the process.

Consider Your Options

Before applying for a small business loan, it’s a good idea to take a look at your credit profile and business financials, as this will give you an idea of what type of loan you might qualify for. If you have excellent credit, solid revenue, and have been in business at least two years, you may be able to qualify for a long-term, low interest loan from a bank or SBA lender. If not, you may want to look into financing offered by lenders and grantmakers listed above, as well as online lenders (who often have less strict qualification requirements for loans).

Determine How Much Money You Need

To figure out how much of a loan you need to start or grow your Hispanic business, consider how you would like to use the funds from a loan, then create a detailed budget for your project, adding in some padding to account for unexpected expenses. 

Consider the Best Location for Your Business

If you haven’t yet launched your business, consider what might be the best environment for doing so. You may want to explore the best metros for minority businesses, since they may have established communities of hispanic business owners and resources to help you.

Gather All Your Paperwork

Whatever type of funding you decide to pursue, you will likely need to supply an extensive amount of information about your business in order to apply. This often includes:

  • Business EIN
  • Industry
  • Entity type
  • Business license and permits
  • Annual business revenue and profit
  • Bank account statements (personal and business)
  • Personal and business tax returns
  • Balance sheet
  • Proof of collateral
  • Accounts receivable and payable reports
  • Existing debt
  • Commercial lease
  • Purpose of the loan/grant
  • Business plan

This article originally appeared on SoFi.com and was syndicated by MediaFeed.org.

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