With a range of factors considered, including quality, customer service, and value for money, the study sheds light on the top-performing supermarkets and big-box retailers who’ve expanded into the grocery sector that have won over the hearts and loyalty of consumers across the nation.
Take a look:
10. Whole Foods
Customer Satisfaction Index in 2022: 76
Customer Satisfaction Index in 2023: 79
% Change: 4%
With over 500 stores in the US, Canada, and the UK, Whole Foods is known for its high-quality products and unique shopping experience.The popular organic and natural grocery chain has seen a 4% increase in customer satisfaction scores, rising from 76 to 79 in just one year, according to the latest ACSI data.
What customers say: “A one stop shop for everything, managed to do a whole shop and the range and quality was extensive and reasonably priced. Love the deli counter and the selection of cheeses was amazing, there were lots of staff around but all very busy.” –Ian
9. Target
Customer Satisfaction Index in 2022: 77
Customer Satisfaction Index in 2023: 79
% Change: 3%
Discount retailer Target has also reason to celebrate as they see a 3% jump in customer satisfaction scores, as per ACSI. The retailer’s score rose from 77 to 79 in just one year, an improvement that may be attributed to factors such as improved store layouts, increased selection of private-label brands, and expanded same-day fulfillment options.
What customers say: “Love shopping there and sometimes buy items online as it’s fast and simple.” –Carla J
8. Sam’s Club
Customer Satisfaction Index in 2022: 79
Customer Satisfaction Index in 2023: 79
% Change: 0%
Sam’s Club, the membership warehouse club owned by retail giant Walmart, maintained a high customer satisfaction score of 79 for the second year in a row. Despite not seeing an increase in scores, Sam’s Club remains a top favorite among customers.
What customers say: “I’ve been a member of Sam’s Club for over seven years. I’ve been using Club pick-up since the Pandemic. The last two times I’ve picked up my items this young man has brought my items to my car. He’s always so nice, kind, helpful, and most of all, respectful. ” – Cassandra Bates
7. BJ’s Wholesale Club
Customer Satisfaction Index in 2022: 78
Customer Satisfaction Index in 2023: 79
% Change: 1%
With over 220 stores located primarily on the East Coast of the United States, BJ’s Wholesale Club is known for offering members a wide range of products at discounted prices. The membership warehouse club chain has seen a 1% increase in customer satisfaction scores, rising from 78 to 79.
What customers say: “I love BJ I have gotten some great deals. Great prices on food and house hold cleaning products. I get all my Pet supplies there and believe me it’s so worth it. Great prices on gifts and toys. Never had any problems with them.” –Linda
6. Wegmans
Customer Satisfaction Index in 2022: 81
Customer Satisfaction Index in 2023: 80
% Change: -1%
Wegmans, the beloved regional supermarket chain known for its high-quality products, has experienced a slight decline in customer satisfaction scores, according to the (ACSI) report. While the company’s score fell from 81 to 80, it remains a top favorite among customers.
What customers say: “Best place to get your fresh produce and best bakery products.” –Hayes Utter
5. Aldi
Customer Satisfaction Index in 2022: 81
Customer Satisfaction Index in 2023: 80
% Change: -1%
With over 2,000 stores in 37 states, Aldi has become a major player in the grocery industry. However, according to the latest ACSI data, the popular discount supermarket’s customer satisfaction score has decreased from 81 to 80 in the last year.
What customers say: “I love Aldi. What an amazing store and employees. The freshness of their food is incredible and an amazing value too.Their employees are very helpful and kind.” –afalen
4. H-E-B
Customer Satisfaction Index in 2022: 82
Customer Satisfaction Index in 2023: 81
% Change: -1%
The Texas-based grocery chain, known for its fresh produce, high-quality meats, and in-store bakery and deli, has also seen a bump in the customer satisfaction score, from 82 to 81 out of a total of 100.
What customers say: “HEB has the best quality products and the cheapest prices.Everything here is amazing: customer service,produce, price etc.” –Maria
3. Publix
Customer Satisfaction Index in 2022: 80
Customer Satisfaction Index in 2023: 82
% Change: 2%
Publix, the Florida-based grocery chain has seen a significant increase in customer satisfaction scores,e company’s score rose from 80 to 82, a 2% increase that places it in the top three of the favorite supermarkets list.
What customers say: “There is NO better supermarket in the US than Publix. Great staff, excellent products, wonderful service. Always a sale. Deli and to go foods are unmatched.” –Brenda O
2. Costco
Customer Satisfaction Index in 2022: 81
Customer Satisfaction Index in 2023: 82
% Change: 1%
Costco, the membership-based warehouse club known for its bulk offerings and affordable prices, has seen an increase in customer satisfaction scores, according to the (ACSI) report. The company’s score rose from 81 to 82, placing it in second place on the list of favorite supermarkets.
What customers say: “I really enjoy shopping at Costco for its great prices and selection of quality products. The store carries a wide range of items, from groceries and home goods to electronics and clothing, and I appreciate being able to buy in bulk to save money. The products are consistently high-quality and I always leave the store feeling like I got a good deal. I highly recommend shopping at Costco for anyone looking to save money and find great products.” –
Karina F.
1. Trader Joe’s
Customer Satisfaction Index in 2022: 85
Customer Satisfaction Index in 2023: 84
% Change: -1%
Trader Joe’s may have slipped in customer satisfaction scores, going from 85 to 84, but the beloved supermarket chain still holds the top spot as America’s favorite grocer. The grocery chain, which is known for its exclusive offerings and cult-like following, has consistently held a top position on the list of favorite supermarkets.
What customers say: “I love Trader Joe’s for their selection, their prices and most of all the ease of their store. It’s smaller than a typical grocery store which makes the trip super efficient. They rotate a lot of their products seasonally so there is always something new to try! My favorite store by far.”
