Attention money-savers!! Buying in bulk saves shoppers an average of 27%

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With grocery prices rising, consumers may be looking to cut costs wherever they can — and that may mean buying in bulk. Good news for these shoppers: According to the latest LendingTree analysis, buying in bulk could save shoppers 27% on average across 30 common products.

In addition to going over which bulk buys could save the most money (and which ones offer the slimmest savings), stick around for tips on utilizing credit card rewards to maximize bulk savings.

  • Across 30 common products, buying in bulk could save shoppers 27% compared to buying in lower quantities. When we last compared the prices of bulk and nonbulk products in 2021, the average savings landed at 25%, on average. This means bulk buying could save consumers 8% more than two years ago.
  • Paper towels, water and batteries are the best products to buy in bulk and give you the biggest bang for the buck. When shopping for Bounty Select-A-Size paper towels, 365 spring water and Duracell AA batteries, buying in bulk could save shoppers 63%, 58% and 54%, respectively, over the nonbulk alternative.
  • Each of the 30 products offered at least some bulk savings, but amounts vary widely and are product dependent. The product with the smallest bulk savings was Centrum Adult Multivitamins, at 3%. Three others — Red Bull energy drinks, Premier Protein vanilla shakes and Head & Shoulders 2-in-1 dandruff shampoo and conditioner — provided an average of 8% in savings for bulk shoppers.
  • Shoppers should be cognizant of product shelf life and product utilization patterns before considering an all-bulk lifestyle. Paper towels generally don’t expire, and some things can be frozen for months or years, but the same can’t be said for other products on our list, such as mayonnaise or ketchup.
Note: Not all products are measured at the same level of “bulkness.” For example, our walnuts analysis compares buying 24 ounces to 4 ounces, a difference of 6X. In the honey comparison, we looked at 24 ounces and 48 ounces, a difference of 2X. For some products, the ability to buy different quantities of bulkness will partially determine how much of a discount you can get by buying in bulk.

It’s common knowledge that buying in bulk is generally more cost effective, if you have the money on hand — but just how cost effective is it? Across the 30 common products we analyzed, we found buying in bulk could save shoppers 27% compared to buying in standard quantities.

When we last compared the prices of bulk and nonbulk products in 2021, we found that shoppers could save around 25%, on average. In other words, savings from bulk buying has risen by 8%.

LendingTree chief credit analyst Matt Schulz says that’s a noticeably big price difference. “That’s great news for consumers,” he says. “That sort of savings can really have an impact on a budget — so long as you buy the right products. That 64-ounce vat of mayo may be a great deal, cost-wise, but the food has a shelf life. If you can’t use all or at least most of it by the time it goes bad, you really haven’t ended up saving any money at all.”

When it comes down to which products offer the most savings, paper towels take the lead. While a 196-sheet pack of Bounty Select-a-Size paper towels costs $9.99 at Walmart, consumers can buy a 1,260-sheet pack at Sam’s Club for $23.48. Per sheet, consumers are paying 5 cents for the nonbulk pack and 2 cents for the bulk pack — meaning consumers could save 63% by buying bulk.

Consumers can also save when they buy bottled water in bulk. On Amazon, a 25.3 ounce bottle of 365 spring water costs 69 cents, while a 405.6 ounce bottle costs $4.69 — putting the per-ounce cost at 3 cents for the nonbulk option and 1 cent for the bulk option. That’s a 58% difference in savings.

Duracell AA batteries also offer significant savings. While an 8-count pack of Duracell AA batteries cost $9.18 at Walmart, a 40-count pack costs $20.99 at Costco. With the cost per battery boiling down to $1.15 for the nonbulk option and 52 cents for the bulk option, that means buying bulk could save shoppers 54%.

Buying in bulk and saving 50% or more on items is definitely a big deal, Schulz says. However, he cautions that bulk buying isn’t perfect.

Is bulk buying always worth it?

Even though you may be saving money in the long term, remember that your wallet probably will feel a greater impact in the short term.

“The overall cost of that purchase might be well more than what you would normally spend in one visit,” Schulz says. “For example, if 10 units of a product cost $10 but 20 units cost just $15, you’re saving more on each unit, but you still have to pay the extra $5 at the counter to get the discount. It’s a bit of a ‘it takes money to save money’ type of situation.’”

While all the products analyzed offered some savings, those savings weren’t always significant. Leading the list of products with the slimmest savings was adult multivitamins. While a 200-tablet bottle of Centrum Adult Multivitamins costs $12.12 at Walmart, a 425-tablet bottle at Costco costs $24.99. That boils down to just under 6 cents per tablet for the nonbulk option and slightly over 6 cents per tablet for the bulk option — meaning consumers could save just 3% by buying bulk, or less than 1 cent per vitamin.

Tying for the second slimmest savings, Red Bull energy drinks, Premier Protein vanilla shakes and Head & Shoulders 2-in-1 dandruff shampoo and conditioner provided an average of 8% in savings for bulk shoppers. To break that down even further:

  • A four-can pack (33.6 ounces) of Red Bull at Walmart costs $7.24, or 22 cents per ounce
  • A 24-can pack (201.6 ounces) of Red Bulls at Costco costs $39.99, or 20 cents per ounce
  • An 8.45-ounce bottle of Head & Shoulders 2-in-1 at Walmart costs $3.67, or 43 cents per ounce
  • A 40-ounce bottle of Head & Shoulders 2-in-1 at Costco costs $15.99, or 40 cents per ounce

Buying in bulk may offer more bang for your buck — so long as you get enough use out of the products you buy. Generally speaking, products that expire may not be worth buying in bulk unless you’re certain you can use it all in time.

Mayonnaise offers a great example here. While buying Hellman’s Real Mayonnaise in bulk could save you 29%, mayonnaise typically goes bad within three months of its best by date — and consuming 64 ounces of mayonnaise within that time isn’t feasible for most people.

Ketchup is another example, though slightly less extreme. Buying ketchup in bulk could save you 37%, but most ketchup expires within six to 12 months. Unless you’re certain that your household can consume 132 ounces of ketchup in a year, it may not be worth buying in bulk.

Full comparison: Bulk vs. nonbulk pricing

Item Merchant Count Metric Price Unit price % more spent buying nonbulk % saved buying bulk
Ziploc seal-top gallon freezer bags (bulk) Costco 152 Count $19.99 $0.13 37% 27%
Ziploc seal-top gallon freezer bags (standard) Walmart 60 Count $10.82 $0.18
Honey Bunches of Oats with Almonds (bulk) Costco 50 Ounces $9.69 $0.19 41% 29%
Honey Bunches of Oats with Almonds (standard) Walmart 18 Ounces $4.93 $0.27
Ritz Crackers (bulk) Costco 61.65 Ounces $12.49 $0.20 62% 38%
Ritz Crackers (standard) Walmart 11.8 Ounces $3.88 $0.33
Chobani Greek yogurt vanilla (bulk) Walmart 32 Ounces $5.58 $0.17 32% 24%
Chobani Greek yogurt vanilla (standard) Walmart 5.3 Ounces $1.22 $0.23
Quaker Oats Quick 1-Minute Oats (bulk) Walmart 42 Ounces $5.68 $0.14 70% 41%
Quaker Oats Quick 1-Minute Oats (standard) Walmart 18 Ounces $4.14 $0.23
Great Value chopped walnuts (bulk) Walmart 24 Ounces $9.30 $0.39 52% 34%
Great Value chopped walnuts (standard) Walmart 4 Ounces $2.36 $0.59
Great Value deluxe whole cashews (bulk) Walmart 30 Ounces $14.78 $0.49 20% 17%
Great Value deluxe whole cashews (standard) Walmart 16 Ounces $9.46 $0.59
Jif creamy peanut butter (bulk) Costco 96 Ounces $11.89 $0.12 57% 36%
Jif creamy peanut butter (standard) Walmart 16 Ounces $3.12 $0.20
365 organic extra virgin olive oil (bulk) Whole Foods 33.8 Ounces $11.99 $0.35 38% 28%
365 organic extra virgin olive oil (standard) Whole Foods 16.9 Ounces $8.29 $0.49
Heinz tomato ketchup (bulk) Costco 132 Ounces $11.99 $0.09 37% 27%
Heinz tomato ketchup (standard) Walmart 32 Ounces $3.98 $0.12
Hellmann’s Real Mayonnaise (bulk) Costco 64 Ounces $11.99 $0.19 42% 29%
Hellmann’s Real Mayonnaise (standard) Walmart 15 Ounces $3.98 $0.27
Kraft Grated Parmesan Cheese (bulk) Costco 72 Ounces $24.99 $0.35 43% 30%
Kraft Grated Parmesan Cheese (standard) Walmart 8 Ounces $3.97 $0.50
Fischer’s Honey raw and unfiltered (bulk) Sam’s Club 48 Ounces $15.78 $0.33 30% 23%
Fischer’s Honey raw and unfiltered (standard) Walmart 24 Ounces $10.27 $0.43
365 spring water (bulk) Amazon 405.6 Ounces $4.69 $0.01 136% 58%
365 spring water (standard) Amazon 25.3 Ounces $0.69 $0.03
Nescafé Taster’s Choice house blend instant coffee (bulk) Costco 14 Ounces $18.99 $1.36 10% 9%
Nescafé Taster’s Choice house blend instant coffee (standard) Walmart 7 Ounces $10.47 $1.50
Nesquik chocolate powder drink mix (bulk) Costco 44.9 Ounces $9.99 $0.22 68% 41%
Nesquik chocolate powder drink mix (standard) Walmart 10 Ounces $3.74 $0.37
Red Bull energy drinks (bulk) Costco 201.6 Fluid ounces $39.99 $0.20 9% 8%
Red Bull energy drinks (standard) Walmart 33.6 Fluid ounces $7.24 $0.22
Premier Protein vanilla shakes (bulk) Costco 198 Fluid ounces $36.99 $0.19 9% 8%
Premier Protein vanilla shakes (standard) Walmart 44 Fluid ounces $8.97 $0.20
Cascade Complete dishwasher pods (bulk) Costco 90 Count $20.89 $0.23 27% 21%
Cascade Complete dishwasher pods (standard) Walmart 27 Count $7.94 $0.29
Tide Ultra Oxi powder laundry detergent (bulk) Costco 250 Ounces $34.99 $0.14 24% 19%
Tide Ultra Oxi powder laundry detergent (standard) Walmart 63 Ounces $10.94 $0.17
Cottonelle Ultra Comfort bath tissue (bulk) Costco 36 Rolls $31.99 $0.89 22% 18%
Cottonelle Ultra Comfort bath tissue (standard) Walmart 12 Rolls $12.98 $1.08
Kleenex Ultra Soft facial tissue (bulk) Costco 1,020 Tissues $24.99 $0.02 25% 20%
Kleenex Ultra Soft facial tissue (standard) Walmart 120 Tissues $3.68 $0.03
Bounty Select-a-Size paper towels (bulk) Sam’s Club 1,260 Sheets $23.48 $0.02 174% 63%
Bounty Select-a-Size paper towels (standard) Walmart 196 Sheets $9.99 $0.05
Sensodyne whitening toothpaste (bulk) Costco 26 Ounces $31.99 $1.23 42% 29%
Sensodyne whitening toothpaste (standard) Walmart 4 Ounces $6.98 $1.75
Head & Shoulders 2-in-1 dandruff shampoo and conditioner (bulk) Costco 40 Ounces $15.99 $0.40 9% 8%
Head & Shoulders 2-in-1 dandruff shampoo and conditioner (standard) Walmart 8.45 Ounces $3.67 $0.43
Dove Advanced Care antiperspirant deodorant (bulk) Costco 10.4 Ounces $16.49 $1.59 20% 17%
Dove Advanced Care antiperspirant deodorant (standard) Walmart 5.2 Ounces $9.88 $1.90
Centrum Adult Multivitamins (bulk) Costco 425 Tablets $24.99 $0.06 3% 3%
Centrum Adult Multivitamins (standard) Walmart 200 Tablets $12.12 $0.06
Tylenol PM Extra Strength 500 mg pain reliever (bulk) Costco 225 Capsules $24.99 $0.11 20% 17%
Tylenol PM Extra Strength 500 mg pain reliever (standard) Walmart 150 Capsules $19.97 $0.13
Duracell AA batteries (bulk) Costco 40 Count $20.99 $0.52 119% 54%
Duracell AA batteries (standard) Walmart 8 Count $9.18 $1.15
Pedigree Adult Complete Nutrition Dry Dog Food grilled steak and vegetable (bulk) Walmart 44 Pounds $29.98 $0.68 38% 28%
Pedigree Adult Complete Nutrition Dry Dog Food grilled steak and vegetable (standard) Walmart 18 Pounds $16.98 $0.94

Source: LendingTree analysis of Costco, Walmart, Whole Foods, Sam’s Club and Amazon prices. Note: All prices were pulled from or around Charlotte, N.C. on Aug. 2, 2023.

Bulk buying can benefit many consumers, particularly those with big households. But the benefit doesn’t end with bulk buying. In fact, Schulz says, there are a few ways your credit card can help extend those financial benefits a little further. He recommends the following:

  • Consider getting your favorite store’s card. As with airlines and hotels, if you’re loyal to a specific warehouse store, it can make sense to get that store’s credit card. “Sam’s Club, BJ’s and Costco all offer cards that offer extra rewards for purchases made at their stores, charge no annual fee beyond the club membership and even give rewards for purchases made outside of those stores,” Schulz says. “Just make sure you do your homework before applying for the card. After all, the best rewards card for you is the one that rewards you the most for the purchases you’re already making.”
  • Be aware of maximums. “It’s certainly not unusual for rewards cards to have caps on earnings, and warehouse store credit cards are no exception,” he says. “It is important to know the earning maximums for these cards before you apply. Otherwise, if you’re someone who routinely would spend above the capped amount, you could find yourself disappointed.”

LendingTree researchers first compiled a list of 30 products to compare nonbulk and bulk costs:

  • Freezer bags
  • Cereal
  • Crackers
  • Yogurt
  • Oats
  • Walnuts
  • Cashews
  • Peanut butter
  • Olive oil
  • Ketchup
  • Mayonnaise
  • Parmesan cheese
  • Honey
  • Bottled water
  • Instant coffee
  • Powder drink mix
  • Energy drinks
  • Protein shakes
  • Dishwasher pods
  • Laundry detergent
  • Toilet paper
  • Tissue paper
  • Paper towels
  • Toothpaste
  • Shampoo
  • Deodorant
  • Multivitamins
  • Pain relievers
  • Batteries
  • Pet food

Researchers analyzed the websites of Costco, Walmart, Whole Foods, Sam’s Club and Amazon to make comparisons. To ensure we were pulling prices from the same area, we used the ZIP code for LendingTree headquarters — 28203 in Charlotte, N.C. — as a starting point.

Because not all these retailers are within the 28203 ZIP code, we pulled prices from the closest location. All prices were pulled on Aug. 2, 2023.

Analysts compared the prices of the two products on a per-item or per-weight basis, calculating how much a nonbulk shopper would save by purchasing a product in bulk.

This article originally appeared on LendingTree and was syndicated by MediaFeed.

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This article originally appeared on LendingTree and was syndicated by MediaFeed.

Like MediaFeed's content? Be sure to follow us.