Banks vs. credit unions: Is one really better than the other?

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Differences Between Banks and Credit Unions

The fundamental difference between banks and credit unions is that banks are for-profit businesses and credit unions are non-profit financial cooperatives. That’s a fancy way of saying that credit unions are owned by their customers or members, and banks are owned by outside investors, who may or may not deposit money there.  

Therefore, banks are in business to please their investors, which can be at odds with what’s best for customers. But credit unions have the sole responsibility to serve their members. That’s why credit unions are known for giving high levels of customer service and have been growing in popularity.

Who Can Join a Credit Union?

When it comes to joining a credit union, there’s a catch: They aren’t legally allowed to serve the general public like banks do. Membership in a credit union must be limited to defined groups, such as particular industries, employers, organizations, or those who live or work in a certain community.

However, don’t assume that just because you’re self-employed or don’t work for the government, that you can’t join a credit union. Some make it really easy to join by offering eligibility to anyone who is a member of a particular charitable organization. Membership in the charitable organization could be as simple as paying a one-time fee of $10 or $15. Also, most credit unions extend eligibility to the immediate family of all their members.

Joining a credit union and receiving top-notch customer service sounds great, but how do they stack up against banks in other areas like interest rates, convenience, and deposit insurance?

Interest Rates at Banks and Credit Unions

First, let’s talk about interest rates. Banks and credit unions earn revenue by loaning out deposits to customers who want to borrow money. In return for the privilege of using your money for these loans, both banks and credit unions typically pay interest, depending on the type of account you have. As long as a bank or credit union collects more interest from borrowers than it pays out to depositors, and covers its operating expenses, it can stay in business.

According to Finder.com, the best credit unions typically offer better terms than banks. That’s because a credit union’s profit belongs to its members, not to management or shareholders. Most earnings are put back into a credit union and ultimately returned to members in the form of benefits, like higher interest rates on deposits, lower interest rates on loans, and fewer fees.

So offering better interest rates is where a credit union can really shine. However, remember that rates vary, so you should always compare credit unions and banks across the country for the type of account or loan that you want.

A key to growing rich is having the right financial accounts in place. Get the scoop on seven accounts that most individuals and families should have for more financial success. Listen to Money Girl podcast episode 551 in the player below to learn more. 

Convenience of Banks and Credit Unions

The second banking feature to consider is convenience. Be realistic about how you prefer to bank. Do you like having a branch down the street with tellers who know you by name when you walk in? Or do you prefer to make transactions remotely using online bill pay or mobile apps?

Credit unions may only have one or a few branches in your area. And since they’re small and local, most don’t have the full range of online and mobile services that come standard with an account at a big, national bank. But credit unions are definitely catching up when it comes to technology, so it’s worth doing a little research to see what’s available.

ATMs are another convenience that may be important if you like to access cash when you’re out of town. Just like some banks tap into shared ATM networks and reimburse out-of-network fees, so do some credit unions. So don’t assume that a credit union won’t be as sophisticated or competitive as a big-name bank.

Deposit Insurance at Banks and Credit Unions

The last banking feature we’ll cover is one that you should never go without: deposit insurance.

Just about every bank insures up to $250,000 per depositor through the Federal Deposit Insurance Corporation or FDIC. What many people don’t realize is that federally-insured credit unions also have the same amount of insurance, even though it comes through a fund under the National Credit Union Administration or NCUA.

You’ll know that an institution has deposit insurance if it displays the official FDIC or NCUA insurance sign in branches or on its web pages. Both types of insurance offer the exact same coverage and are backed by the full faith and credit of the U.S. government.

The decision about whether to use a bank or a credit union depends on several factors. But there’s no rule against using both. You may have a checking account at a large bank, but find a low-rate car loan or mortgage offered at a credit union that you’re eligible to join. 

The key to getting the most from banking services is to recognize that you probably have more options than you think and to shop carefully in your local area and online.

This article originally appeared on QuickandDirtyTips.com and was syndicated by MediaFeed.org.

How millennials are changing banking

How millennials are changing banking

From dining and real estate to health care and farming, companies are adjusting to appeal to the millennial generation, projected to become the largest in America.

The banking industry is no exception, but banks face challenges when courting millennial customers. Millennials can be less trusting of financial institutions, more likely to consider alternatives to traditional banks and more demanding when it comes to digital technology.

To attract and retain millennial customers, banks have begun to respond to their needs. Here are four ways millennials are changing banking:

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Millennials grew up with the internet and are comfortable with online services and mobile apps. They use digital tech to order food and transportation, buy groceries, watch TV and listen to music. Banking is no exception. According to a Gallup study, more than half of banking customers prefer a digital banking relationship to a physical one.

“Unlike boomers and pre-boomers, millennials tend to take a digital-first, branch-second approach to their banking,” with many rarely visiting a physical branch, said Bob Neuhaus, vice president of global financial services at J.D. Power.

To meet millennials on their turf, banks are focusing on the digital experience. Many bank transactions can now be completed from a browser or app, including depositing checks, transferring funds, paying bills and even applying for loans or refinancing.

“Banks are placing a major emphasis on their mobile apps,” and are “striving to maximize the utility of the mobile app to maximize self-service,” said Neuhaus.

Here’s when you should go digital with all your money

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The popularity of peer-to-peer (P2P) payment apps is proven. These platforms allow friends and family to split checks, pay each other back and complete business transactions. The demand for P2P payments is largely driven by millennials. (Find the best life insurance companies for millennials.)

The most popular P2P payment tools for millennials are PayPal, Venmo and Zelle, according to Neuhaus.

At first, banks were slow to respond. But many major U.S. banks now offer P2P payments through a Zelle integration, which allows customers to send payments directly from their bank’s mobile app.

One reason for banks’ slow P2P adoption may have been the lack of a financial incentive. P2P payments are typically free for the individual, so there was no way to milk money from the transactions. But banks may need to accept that offering this feature is simply the cost of doing business and keeping millennial customers happy.

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Millennials are less likely to stay with their bank than older generations, said Neuhaus. 

They may switch banks if they’re unhappy with customer service or if they find a better option. This means banks have the opportunity to take business from competitors and that complacency could cause their existing customers to jump ship.

Banks must focus on customer acquisition and retention more than ever before. There are many ways they’re doing this, according to Gallup:

  • Creating a fully mobile experience that limits the number of face-to-face interactions with the customer

  • Creating a customer experience that allows customers to engage with the bank via phone, social media, mobile apps and a variety of other platforms;

  • Understanding what causes customers to leave and developing a system that alerts the bank when they’re in danger of losing a customer;

  • Reducing the number of fees customers pay and forgiving fees whenever possible.

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Millennials may be less trusting of banks than previous generations, but they’re more willing to embrace new technology and nontraditional banking solutions. They came of age in a time when online banks, bill payment apps, robo-advisers, investment apps and financial technology (fintech) companies became the norm. (Here are the best investment apps out there.) 

This means young people are increasingly willing to keep their money with a financial solution that delivers what they want, whether or not it happens to be a traditional bank. There’s been a rise of fintech solutions in recent years that operate outside the banking industry and put pressure on it to measure up.

In other words, there is more competition from outside the traditional banking industry, and millennials are willing to move their money elsewhere. To compete, banks must try to keep up with industry trends, drive innovation and offer flexible solutions whenever possible. Providing basic checking and savings accounts may not suffice anymore.

Want more millennial news? Here are 50 things millennials get dragged for

This article originally appeared on PolicyGeniusand was syndicated by MediaFeed.org.

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Featured Image Credit: DepositPhotos.com.

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