Here’s why it’s time to get excited about augmented reality


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If you thought smartphones were a big deal, you haven’t seen anything yet.

Apple CEO Tim Cook recently predicted that augmented reality will be as big for technology as smartphones. What exactly is augmented reality, though, and why should you care?

Let’s talk about what it actually is. The main idea is that augmented reality adds a layer of information on top of what you see.

For example, a fighter pilot’s helmet might show an overlay of key data or identify potential targets. 

It’s different from virtual reality, in which the real world around you is completely replaced by a simulation. With augmented reality, the simulated parts are added on top of what’s already there.

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Examples of AR in action

That’s still a pretty broad definition. Pokémon Go is often used as an example of augmented reality. With this game, you point your smartphone’s camera at the world around you, and it shows if there’s a Pokémon sitting on top of your desk.

The Google Translate app lets you point your phone at a street sign in a foreign language, and it will translate it into your language for you.

Microsoft’s HoloLens headset lets you look at the world around you and see it transform. For example, it could show you the labeled interior of the engine you’re looking at.

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AR on the cheap

If you don’t want to shell out several thousand dollars for the HoloLensGoogle Cardboard-style VR headsets can allow you to experience augmented reality for just a few bucks.

The best-known example of a Cardboard-compatible augmented reality application is the Mattel View-Master VR and its Experience Packs.

But, you can check out augmented reality with any headset that doesn’t cover the phone’s camera, with apps such as these.

So, depending on your definition, augmented reality is either already everywhere or is about to be.

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The future of AR

Right now, augmented reality probably sounds like a nice feature, but not anything earthshaking. Sure, translating street signs with augmented reality in real time is convenient, but we could also just snap a picture and upload it to a translation site. Augmented reality games are fun, but not really life changing. And being able to see how to fix an engine could be nice if you’re a mechanic — or you could just pull up a YouTube repair video.

So, let’s step a few years into a hypothetical future. Our phones are so small that they’re barely there at all. Our screens hang in the air in front of us via projectors or mixed-reality glasses.

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Complete connectivity

Instead of having to carry our computers around with us, they will become invisible and pervasive.

Now, all sorts of interesting things might happen. First, you get to have holograms everywhere. Not just for games or engine repairs, but for everyday things like hanging out with friends or meeting with work colleagues.

Combine that with ubiquitous, high-definition 360-degree cameras, and we can instantly see what’s happening on the streets of Paris — or on the other side of the wall in front of you.

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Information literally at your fingertips

A constant overlay of information would be available to you at all times. When you meet someone at a business conference, their LinkedIn profile could instantly appear in the air in front of you. If you’re walking in the dark, your augmented reality display could show your surroundings to you as if it were daylight. The billboards you see on the side of the road would be customized just for you — until they got too annoying and you install an ad blocker.

Any wall in your house could turn into a giant television screen. If you don’t like the wallpaper, you could just change it with an app. Or, you could preview renovations before you ever have any work done. 

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A universe of our own creation?

When you work in your home office, you could see the rest of your colleagues around you, as if you were all in the same location.

We’ve already begun to see the early stages of the transformation of the reality of our world. Medicine, manufacturing, education, architecture and many other industries are experimenting with virtual and augmented reality

The real world around us will be just a tiny part of an infinitely larger universe of our own creation. That’s why Tim Cook may be right after all.

This article originally appeared on GearBrain and was syndicated by

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