How to choose the best payment method for small businesses

FeaturedSmall Business

Written by:

What’s the best payment method for small businesses? Some say cash is king, while others swear by credit cards. But in light of the coronavirus, small business owners may have had to forgo their preferred payment method and switch to online payments.

But ultimately, the best small business payment method will depend on a variety of factors. As you think about the best method, consider the size of your transactions, who’s handling the money, and your accounting system.

Let’s explore the payment options and payment processing tools that may fit your company.

Types of small business payment methods

The first thing you’ll need to decide is which types of payment your business can accept. Generally speaking, there are five payment options to choose from:

  1. Cash payments
  2. Check payments
  3. Credit card payments
  4. Online payments
  5. Mobile payments

Cash payments

Consumers make cash payments with bills and coins. Typically, you manage cash payments from a point-of-sale system. Until recent years, cash had been a primary form of payment, but digital payment options have steadily increased in popularity.

The benefits of accepting cash payments include receiving payment immediately rather than waiting for a transaction to clear. Cash payments also cut down on overhead costs because there are no fees associated with accepting cash from customers. For small businesses with slim profit margins, credit card fees can be costly.

Running a cash-only business may help some small businesses improve bottom lines and simplify responsibilities. But it’s important to note that this type of payment comes with drawbacks. With a cash-only business, you may run a higher risk of theft and mismanaged money. There’s also a chance you could also lose business by inconveniencing customers who only have a card.

Regardless of your industry, if cash is your preferred payment method, you can avoid an audit with diligent accounting.

Check payments

Checks are documents that authorize banks to transfer funds from your customer’s bank account to your business bank account. Checks document the payment amount and date and the payer’s account number and signature to authorize payment to the recipient.

Paper checks piqued in the 20th century. But they have lost some of their popularity with the widespread adoption of electronic payment systems. EChecks, electronic alternatives to paper checks, are now commonly used to make online payments.

But checks aren’t entirely outdated. They’re common among small business owners who own rental properties and lawn service companies, for example. All you need is a business account to start accepting check payments. But the SBA suggests creating a policy for your protection.

Standard practice is to accept check payments written in the exact amount and issued by major banks in your state. A third-party company can help verify the legitimacy of each check. But if a check bounces, you could wind up in small claims court or using a collection agency to recover your losses. Both results can be expensive and don’t guarantee repayment.

EChecks have become increasingly popular, along with ACH transfers from one financial institution to another.

Card payments

According to TSYS 2017 Consumer Payment Study, 77% of consumers prefer paying with a card. Whether it’s a debit or credit card, plastic has become the primary way consumers pay for purchases today. Paying with cards is convenient and can facilitate a smoother checkout process. Plus, it allows people to finance large transactions, so most customers expect businesses to accept at least one type of card.

This type of payment benefits small business owners, too. Card payments broaden your customer base and legitimize your company. And in most cases, card payments deposit into your bank account quickly, so they can help improve your cash flow. But this type of payment method comes at a cost for small business owners.

The Durbin Amendment caps debit card transaction fees to help make processing debit card payments more affordable to sellers and consumers. The Durbin Amendment set the fee cap for debit transactions at 0.05% of the purchase amount, plus 22¢. However, the amendment doesn’t impact credit card transaction fees, which can cost sellers significantly more.

Credit card transaction fees, flat fees, and incidental fees can significantly impact your bottom line unless you pass the expense to consumers. Each company sets its rate, with Visa and Mastercard leading the way, followed by American Express and Discover. You’ll need to cover the costs of the physical equipment and pay for merchant services and PCI compliance charges. And you might face monthly minimums.

Consumers have the right to dispute credit card charges if they’re unhappy with your product. Chargebacks can debit your account without warning, and when margins are tight, they can send your small business into the red. Some banks hold merchants responsible for credit card fraud, which adds another expensive liability, especially if your reputation is tarnished as a result.

Despite the drawbacks, credit card payments have some benefits compared to alternative payment methods, particularly security, hygiene, and customer preferences.

Online payments

Online payments transfer electronically. They use a payment gateway to facilitate and authorize several types of payments, including eChecks, credit cards, and direct debit payments.

Online payments aren’t restricted to online businesses. Online purchases can occur in brick-and-mortar stores using digital wallets, or apps that store credit and debit card information on a mobile device.

Online payments seem to be the way of the future in terms of cost and convenience. They offer a cheaper and faster way to get paid, and they give consumers options when they check out.

Cash and credit card sales require you to tally up the total price, including taxes. But the best online payment methods do this automatically, saving you time and reducing the risk of error. You’ll need to pay fees to accept payments online. But these fees are generally more affordable than those charged by credit card companies.

E-commerce online payment services often utilize a virtual shopping cart to calculate the total with shipping costs. That’s in addition to collecting the customer’s shipping and payment information. Several providers offer free shopping cart services to small businesses. You must have this type of payment to sell products or services online. But the ease and affordability have made them more popular among brick-and-mortar retailers, too. Digital wallets, as well as smart debit and credit cards, can enable contactless payments, which use near-field communications to facilitate in-person payments.

TSYS found that paying from digital wallets, like Apple Pay or Google Pay, is going mainstream, especially among younger consumers. If your small business doesn’t accept this type of payment, you could be missing out on a significant portion of revenue. Their data reveals that 51% of consumers use their phones over a payment card when checking out at a store. The change indicates a tipping point for online payments wherein the advent of digital wallets is around the corner.

Mobile payments

Mobile payments use mobile devices, such as smartphones or tablets. Mobile payments can encompass a range of payment options, including:

  • Payments made through digital wallet apps and near-field communication technology
  • Money transfer apps
  • Payments using a mobile card reader to swipe debit or credit cards

Mobile payments facilitate mobile transactions using a method of payment, like cards or electronic money transfers.

The best online payment methods for small businesses

Online payments are an emerging technology that can help you gain more customers, cut expensive costs, and simplify accounting processes. But it’s smart to compare the best online payment methods for small businesses to find the right solution for your needs.

A few major players dominate the credit card processing industry. But many providers can help your company process payments online, and they’re all structured differently.

There are five features you’ll want to look out for when comparing the best online payment providers.

  • Price: How is the pricing set up? Which transactions are assessed a fee, and at what rate?
  • Features: What unique offering does the provider bring to the table?
  • Flexibility: Can customers choose whether to pay by credit, debit, or bank transfer?
  • Functionality: How does the payment processing software integrate with your business?
  • Security: Does the provider offer fraud protection? Are payments secure?

Let’s compare several online payment processors for small businesses. You can see how some of the most popular choices stack up against each other and who they’re best for.

PayPal

PayPal is one of the biggest names in online payments, with over 346 million customers. Its big reputation has earned businesses’ and consumers’ trust for security and risk management.

Who is it for?

This option is best for e-commerce businesses looking for standard payment processing. PayPal offers a fast, simple way to start accepting payments. But you’ll need to check with your shopping cart provider or e-commerce platform to confirm whether PayPal checkout is compatible with your site.

What types of payments does it accept?

PayPal users can pay using their PayPal account balance, PayPal CREDIT, a debit or credit card, or a bank account.

What does it cost?

If you’re selling goods or services through an online transaction in the U.S., you’ll pay a merchant fee of 2.9% of the transaction amount and a 30¢ fixed fee. Micropayments under $10 are subject to a fee of 5% of the transaction amount, plus a fixed fee based on the currency.

Depending on the size of your transactions, this payment method could be expensive for your small business.

Venmo

Venmo is known for processing peer-to-peer (P2P) payments, but the app also has a business side. Their social commerce platform can help build brand awareness because users can see, like, and comment on each other’s purchases.

Who is it for?

Venmo can be a good choice for street vendors who need a way to accept cashless payments. Users can quickly scan a QR code linked to your business account and send money to complete a sale. These payments come with instant confirmation of funds. You can also integrate Venmo as a checkout option on your app or website.

What types of payments does it accept?

To pay with Venmo, users must link their bank accounts or debit cards. Credit cards are subject to an additional charge. This payment method could deter customers who want to pay off purchases over time.

What does it cost?

There are no setup fees or monthly subscription costs, and payments are free to receive. However, there is a fee for electronic withdrawals using the Instant Transfer feature. If you want immediate access to your money, you will pay a fee of 1% (minimum 25¢, maximum $10).

QuickBooks Payments

QuickBooks Payments is one of the most dynamic online payment methods for small businesses. It’s capable of streamlining a variety of accounting processes to save you time.

Who is it for?

QuickBooks Payments offers a solution for small businesses in every industry, including online and brick-and-mortar retailers.

If your small business operates an e-commerce website, QuickBooks integrates seamlessly with platforms like Shopify, BigCommerce, and similar web stores. When you complete a sale, QuickBooks calculates sales tax, processes the payment, creates a sales receipt, and records the transaction. You can also enjoy more peace of mind with security fraud protection and secure 128-bit encryption.

Additionally, QuickBooks offers a simple way to accept payments from anywhere using their mobile app. If you need to take credit card payments over the phone, you can use their virtual credit card terminal. Own a brick-and-mortar store? Accept payments using the QuickBooks card reader, capable of complete POS integration. You can also send invoices with an optional “Pay Now” option for built-in payment processing.

What types of payments does it accept?

Customers can pay with a credit, debit card, or ACH transfer. And you can choose how customers pay. For example, if you’d like to receive a bank transfer for an invoice of $500, simply turn off the card option.

What does it cost?

QuickBooks charges 2.4% and 25¢ per swipe, dip, or tap for Visa, Mastercard, American Express, and Discover. ACH bank transfers cost 1% and have a maximum of $10. Funds arrive in your bank account the next business day, ensuring you get paid quickly.

If you’re selling online, you can pay as you go for $0 per month with a 2.4% swipe qualified rate, 3.5% keyed qualified rate, and 30¢ transaction fee. Or you can enjoy discounted fees with a $20 monthly subscription, charged at 1.6%, 3.3%, and 30¢, respectively. Virtual credit card and eCheck processing rates for QuickBooks customers are 2.4% swiped, 2.9% invoiced, or 3.4% keyed, plus 25¢ per transaction.

There are never any upfront expenses, hidden costs, or termination fees.

Choosing the right payment method for your small business

Ultimately, the payment methods you accept at your business will depend on your business model and your customers. The best payment solutions for your small business should be affordable and capable of integrating with your accounting software. Offering a variety of payment options to customers may help boost your cash flow.

Related:

This article originally appeared on the QuickBooks Resource Center and was syndicated by MediaFeed.org.


This content is for information purposes only and should not be considered legal, accounting or tax advice, or a substitute for obtaining such advice specific to your business. Additional information and exceptions may apply. Applicable laws may vary by state or locality. No assurance is given that the information is comprehensive in its coverage or that it is suitable in dealing with a customer’s particular situation. Intuit Inc. does not have any responsibility for updating or revising any information presented herein. Accordingly, the information provided should not be relied upon as a substitute for independent research. Intuit Inc. does not warrant that the material contained herein will continue to be accurate nor that it is completely free of errors when published. Readers should verify statements before relying on them.

We provide third-party links as a convenience and for informational purposes only. Intuit does not endorse or approve these products and services, or the opinions of these corporations or organizations or individuals. Intuit accepts no responsibility for the accuracy, legality, or content on these sites.

Featured Image Credit: iStock/jacoblund.

Leave a Reply

Your email address will not be published.