Mustard-flavored beer is about to be a thing

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That’s right. Mustard beer is about to be a thing, and chances are you’re going to fall into one of two camps about this:

1. “Eww. Vile.”

2. “Hmmm, that would go well with a grilled bratwurst.”

As the brewer of this limited-release beer says, “This is mustard that’s sipped not squeezed.”

Well, OK, then.

That brewer, by the way, is Colorado-based Oskar Blues. They teamed with French’s to create the unusual flavor just in time for National Mustard Day, which is Saturday, Aug. 1, the day the beer will become available for purchase.

Still, why? Why mustard? I mean, 2020 is pretty much a free-for-all so far, but that can only explain so many … interesting … decisions.

“We created the brightest brewski you’ll ever taste, perfect for summer barbecues,” Oskar Blues says on its website. “It’s a semi-tart tropical wheat beer infused with citrus fruits to complement French’s Classic Yellow Mustard. The flavor includes hints of key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the spice and zip of the mustard. Grab a can and see for yourself. After all, it’s mustard o’clock somewhere.”

We’re not sure without a taste if that explanation really cuts the mustard (c’mon, you expected at least one pun, right?), but we’ll accept it for now.

You can join us in ordering some of this unusual wheat beer starting Saturday. It will be available for shipping from online seller CraftShack starting Saturday, Aug 1.

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Constance Brinkley-Badgett

Constance Brinkley-Badgett is MediaFeed’s executive editor. She has more than 20 years of experience in digital, broadcast and print journalism, as well as several years of agency experience in content marketing. She has served as a digital producer at NBC Nightly News, Senior Producer at CNBC, Managing Editor at ICF Next, and as a tax reporter at Bloomberg BNA.