The 25 most popular cars in America (2023)


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From SUVs to sedans, pickups to hatchbacks, Americans have no shortage of choices when picking their ideal vehicle. Whether they’re looking for ample cargo space, tight handling, or even a flashy paint job, drivers can find just about any vehicle to suit their particular automotive needs.

However, everyone appreciates certain vehicle features. Fuel efficiency and affordability never go out of style, especially with rising prices. Last December, the average new car sold in America hit a record $49,507 — up nearly 5% from the year before. Average cat insurance costs also rose a staggering 17% from the end of 2022 to mid-2023, according to Insurify data.

Curious to see how these trends have shaped consumer preferences, the research team at Insurify ran the numbers to identify the most popular vehicles in America in 2023.

Key takeaways

  • Honda lands at the top. Both the Honda Accord and Civic rank in the top 10 most popular cars, as No. 1 and No. 5, respectively. Together, these two models account for 5.3% of all vehicles on the road in 2023.
  • Ford is a widespread favorite. While the Honda Accord holds the top spot nationally, Ford F-Series pickup trucks hold the No. 1 spot in nearly half the nation’s states — 22 out of 50.
  • Affordability is at the forefront. While Kelley Blue Book reports the average new car in America is $49,507, the most popular cars on the list have an average MSRP of only $27,421.
  • Regions have different preferences. The Honda Accord dominates the coasts, while Ford F-Series pickups are extremely popular throughout the Mountain West and Great Plains regions. The Altima finds a niche in Southern states.

25. Toyota RAV4

  • Percent of all cars on the road: 0.93%
  • MSRP (2023): $28,275
  • MPG city/highway: 27/35
  • Cost to insure: $175

Starting out the list of top cars, the Toyota RAV4 strikes a balance between affordability, fuel efficiency, and performance that resonates with drivers across America. Whether you’re driving through city streets or exploring off-road trails, the RAV4 can take you there. Thanks to its remarkable versatility, it’s no wonder the RAV4 continues to win the hearts of American motorists, appealing to families and adventure enthusiasts alike.

24. Chevrolet Cruze

  • Percent of all cars on the road: 0.93%
  • MSRP (2019): $17,995
  • MPG city/highway: 28/37
  • Cost to insure: $202

Even though U.S. production of the Chevrolet Cruze stopped in 2019, its legacy lives on, as it remains one of the most common cars on the nation’s roads. One of the most affordable vehicles on our list, it makes a great choice for budget-conscious motorists in need of reliable transportation. Plus, its fuel efficiency adds even more value for drivers. The Chevrolet Cruze’s ability to retain its market share even after discontinuation makes it obvious that Americans love it.

23. Kia Forte

  • Percent of all cars on the road: 0.97%
  • MSRP (2023): $19,690
  • MPG city/highway: 30/41
  • Cost to insure: $226

The Kia Forte is a top choice for drivers around America, and for a good reason. J.D. Power’s 2023 U.S. Vehicle Dependability Study ranked Kia as the most dependable mass-market car in the nation for the third year in a row. Not only does the Kia Forte boast excellent performance, but it’s also an affordable option, with a starting MSRP under $20,000. With its sleek design, quality, and price point, it’s no wonder American drivers continue to choose Kia.

22. Kia Optima

  • Percent of all cars on the road: 0.99%
  • MSRP (2020): $23,390
  • MPG city/highway: 21/30
  • Cost to insure: $223

Another testament to Kia’s wide appeal, the Optima accounts for nearly one out of every 100 cars on the road today — even though it was discontinued in 2020. A used Kia Optima could be the perfect choice for drivers who want to capitalize on Kia’s great benefits without paying full price. It’s one that millions of American drivers have already made.

21. Dodge Charger

  • Percent of all cars on the road: 1%
  • MSRP (2023): $34,730
  • MPG city/highway: 19/30
  • Cost to insure: $303

For drivers who want to get around town in style, the Dodge Charger is an appealing option. Its sleek body comes in several different colors, including bold striped models. Not only is the Dodge Charger an attractive car, but it’s also a powerful one. Equipped with the SRT Hellcat Redeye Jailbreak trim, it’s the world’s fastest four-door muscle car. Whether you’re looking for a thrilling ride or a comfortable commute, the Dodge Charger delivers both flair and finesse.

20. Ford Explorer

  • Percent of all cars on the road: 1%
  • MSRP (2023): $36,760
  • MPG city/highway: 20/27
  • Cost to insure: $174

From big families to car campers that need the extra space, the Ford Explorer fits the bill. Its spacious interior can seat up to seven people, or you can fold the seats down flat to sleep under the stars — even if you’re over 6 feet tall. Plus, it can handle various terrains. For both the daily commute and weekend trips, the Ford Explorer can take you there with comfort and confidence.

19. Honda CR-V

  • Percent of all cars on the road: 1.01%
  • MSRP (2023): $29,500
  • MPG city/highway: 40/34
  • Cost to insure: $217

Another popular car for Americans who love adventure is the Honda CR-V. This SUV can go from city streets to off-road trails with ease. Plus, as a hybrid, it can take you there for less money — drivers get an average of 40 MPG around town and 34 MPG on the highway. It’s also one of the cheapest cars to insure on average. With such versatility and affordability, it’s easy to see why this impressive vehicle is one of America’s most popular cars.

18. Jeep Grand Cherokee

  • Percent of all cars on the road: 1.02%
  • MSRP (2023): $40,130
  • MPG city/highway: 19/26
  • Cost to insure: $192

As the fourth most popular car in Colorado — a premier destination for outdoor enthusiasts — the Jeep Grand Cherokee proves itself as an adventurer’s trusted ride. With up to 10.9 inches of ground clearance, off-roaders can navigate ruts and rocks with confidence. This doesn’t come at a cost for maneuverability, since Jeep manufacturers also prioritize precision steering for the Grand Cherokee.

17. Chevrolet Impala

  • Percent of all cars on the road: 1.04%
  • MSRP (2020): $33,590
  • MPG city/highway: 19/28
  • Cost to insure: $198

While not the No. 1 car in any state, the Chevrolet Impala is still one of the top choices for Midwestern Americans — particularly in Iowa, Minnesota, Michigan, Montana, North Dakota, and South Dakota. This full-size sedan comes with a spacious interior that makes comfort a top priority. Unfortunately, Chevrolet discontinued this beloved model in 2020. However, budget-conscious shoppers can still take advantage of its excellent design through the used-car market.

16. Nissan Rogue

  • Percent of all cars on the road: 1.11%
  • MSRP (2023): $27,910
  • MPG city/highway: 30/37
  • Cost to insure: $198

The Nissan Rogue is for families who like to travel outside together. Like other popular cars on this list, the Nissan Rogue can deftly navigate from pavement to dirt roads. It sets itself apart from other outdoor cars with thoughtful design elements, like a middle seat big enough for car seats — even in the back row. Plus, its trunk has an automatic opening feature that activates when you kick the rear bumper, for those moments when your hands are full.

15. Ford Focus

  • Percent of all cars on the road: 1.14%
  • MSRP (2022): $27,390
  • MPG city/highway: 19/26
  • Cost to insure: $191

Another Ford that makes our list of American favorites is the Focus. Known for its smooth ride and quiet interior, the Ford Focus makes driving feel luxurious. Besides its sophisticated design, the Ford Focus also provides power and speed with its EcoBoost engine. While Ford discontinued the Fusion last year to pivot to crossover and electric models, die-hard fans can still find this popular car at used-car dealerships.

14. Chevrolet Equinox

  • States where this vehicle ranks No. 1: Michigan, Wisconsin
  • Percent of all cars on the road: 1.22%
  • MSRP (2023): $26,600
  • MPG city/highway: 26/31
  • Cost to insure: $172

Coming in as the 14th most popular car in America, the Chevrolet Equinox delivers comfort and convenience. The spacious interior allows room for up to 63.9 cubic feet of storage. Plus, its control panel offers driver assistance through its built-in Alexa device. To top it all off, the Chevrolet Equinox comes with Wi-Fi capabilities, so you can stay connected no matter where you go. It’s clear why Americans love this car.

13. Ford Escape

  • Percent of all cars on the road: 1.29%
  • MSRP (2023): $29,345
  • MPG city/highway: 28/34
  • Cost to insure: $163

Drivers who desire the latest technology are likely to find all their wants met in the sophisticated Ford Escape. Its large touch-screen control panel lets drivers download smartphone apps, creating a customized experience. Ford’s signature Sync system integrates with luxury speakers designed by Bang & Olufsen for seamless voice controls and excellent sound quality.

12. Nissan Sentra

  • Percent of all cars on the road: 1.41%
  • MSRP (2023): $20,200
  • MPG city/highway: 29/39
  • Cost to insure: $229

Not only does the Nissan Sentra get excellent gas mileage around town and on the highway, but it also remains fairly affordable, at $20,200. Plus, parents will be glad to know that the Nissan Sentra prioritizes safety. Autotrader named it a top 10 car for college graduates, and it’s been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for the last two years. What’s more, since insurance companies sometimes give better pricing to safer vehicles, you may be able to get cheaper car insurance.

11. Ford Fusion

  • Percent of all cars on the road: 1.49%
  • MSRP (2020): $23,170
  • MPG city/highway: 23/34
  • Cost to insure: $212

Though Ford discontinued the Fusion in 2020, the model still ranks among the most-driven cars in America, even in 2023. This speaks to the Fusion’s lasting appeal, driven by its inclusive pricing and handsome exterior. Today, Fusions account for almost three out of every 200 cars on the road.

10. Hyundai Sonata

  • Percent of all cars on the road: 1.53%
  • MSRP (2023): $25,450
  • MPG city/highway: 28/38
  • Cost to insure: $216

Another IIHS Top Safety Pick, the Hyundai Sonata steals the show with its sophisticated and luxurious feel. Its sports coupe design nicely complements its superior tech. You can even unlock your Hyundai Sonata with your smartphone using Hyundai’s Digital Key app. This combination of luxury and safety makes the Hyundai Sonata a great choice for American businesses and individuals alike.

9. Hyundai Elantra

  • Percent of all cars on the road: 1.60%
  • MSRP (2023): $20,950
  • MPG city/highway: 33/42
  • Cost to insure: $220

Another Hyundai Americans know and love is the Elantra. While not quite as spacious as the Sonata, the Hyundai Elantra has an edge with its slightly better gas mileage and lower starting price. It also delivers that same luxurious feeling, with its streamlined design, collision-avoidance features, and large eight-inch touch-screen color display.

8. Chevrolet Malibu

  • States where this vehicle ranks No. 1: Illinois, Indiana, Ohio
  • Percent of all cars on the road: 1.61%
  • MSRP (2023): $25,100
  • MPG city/highway: 28/36
  • Cost to insure: $219

The Chevrolet Malibu has found a dedicated following among Midwestern drivers. The eighth most popular car nationally, it’s also the most-driven vehicle in Illinois, Indiana, and Ohio. Perhaps Midwestern motorists are drawn to the Malibu’s excellent fuel economy, or maybe they’re just showing support for the Detroit-based auto manufacturer. Whatever the reason, there’s no denying the Malibu’s widespread appeal.

7. Chevrolet Silverado

  • States where this vehicle ranks No. 1: Maine
  • Percent of all cars on the road: 1.80%
  • MSRP (2022): $36,800
  • MPG city/highway: 24/29
  • Cost to insure: $193

The Silverado certainly offers different strengths than the Malibu, Chevrolet’s other car that made the list. But many drivers, especially those in more rural, snowy states, like Maine, aren’t necessarily prioritizing fuel efficiency. Rather, they need towing capacity, high ground clearance, and cargo space — and the Silverado checks all those boxes. Though it’s the most expensive car among the 10 most popular vehicles in the country, its functionality makes the extra cost worth it to many drivers.

6. Toyota Corolla

  • States where this vehicle ranks No. 1: Florida
  • Percent of all cars on the road: 2.06%
  • MSRP (2023): $21,900
  • MPG city/highway: 32/41
  • Cost to insure: $222

More than one out of every 50 cars in America is a Toyota Corolla, and it’s even the most common vehicle in all of Florida. The Corolla has the second-lowest MSRP of any car among the country’s top 10 most popular vehicles, so it’s an attractive find for shoppers on a budget. Plus, the Corolla doesn’t sacrifice styling or fuel efficiency, either. Altogether, these factors help make the Corolla the sixth most popular vehicle in the U.S.

5. Honda Civic

  • States where this vehicle ranks No. 1: California, New Hampshire, Washington
  • Percent of all cars on the road: 2.47%
  • MSRP (2023): $23,950
  • MPG city/highway: 31/40
  • Cost to insure: $160

The Civic is Honda’s entry-level sedan, but that doesn’t mean the model cuts any corners. Its owners enjoy smart styling and unbeatable fuel efficiency, which no doubt contribute to the vehicle’s broad appeal. The Honda Civic is the most common car in California — one of the most populous states in the country — which helps the model rise to No. 5 on the list of the most popular cars in America.

4. Ford F-Series Pickup

  • States where this vehicle ranks No. 1: Alaska, Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Kentucky, Louisiana, Minnesota, Missouri, Montana, North Dakota, Nebraska, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, West Virginia, Wyoming
  • Percent of all cars on the road: 2.49%
  • MSRP (2023): $33,835
  • MPG city/highway: 19/24
  • Cost to insure: $181

What can we say? America loves trucks. Ford F-Series pickups offer all the towing and cargo essentials customers look for in a pickup truck. Unsurprisingly, F-Series trucks are hugely popular in the heart of the country, and they’re the most common vehicle in a whopping 22 states — double that of the next closest car model with No. 1 state rankings. While standard models can’t compete with other cars on fuel efficiency, Ford just released an all-electric model this year, likely broadening the vehicle’s appeal even further.

3. Nissan Altima

  • States where this vehicle ranks No. 1: Alabama, District of Columbia, Delaware, Louisiana, Mississippi, Nevada, Tennessee
  • Percent of all cars on the road: 2.53%
  • MSRP (2023): $24,550
  • MPG city/highway: 28/39
  • Cost to insure: $236

It’s likely a shock to no one that the Nissan Altima is the third most popular car in America. After all, it’s a flagship sedan from one of the most trusted automakers in the world. What may be surprising is that the Altima has such a loyal following in the South. Maybe Southerners are drawn to the model’s responsive handling or what critics describe as its no-nonsense reputation.

2. Toyota Camry

  • Percent of all cars on the road: 2.64%
  • MSRP (2023): $26,420
  • MPG city/highway: 28/39
  • Cost to insure: $216

The Toyota Camry is one of the most well-liked cars in the nation, praised for its affordability, reliability, and all-around practicality. A true testament to the Camry’s widespread appeal is that the model isn’t the most common in any state despite being the second most popular car in America. So, from the mountains of the west to the forests of the east, there’s bound to be someone who loves their Camry.

1. Honda Accord

  • States where this vehicle ranks No. 1: Connecticut, Georgia, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Virginia
  • Percent of all cars on the road: 2.84%
  • MSRP (2023): $27,895
  • MPG city/highway: 46/41
  • Cost to insure: $216

The Honda Accord claims the top spot on the list of the most popular cars in America in 2023. What else needs to be said? Everyone knows the model’s strengths: a handsome design, a tech-savvy interior, and excellent gas mileage — all at a great value. The Accord is practically ubiquitous on the East Coast, where it’s the most common vehicle in all but a few states, and it has plenty of supporters in the Pacific Northwest, too. All in all, just under 3% of all cars on the road in 2023 are Accords.


To determine the most popular vehicles in America, the research team at Insurify — a site to help users find the best auto insurance rates — turned to their database of more than 4.6 million car insurance applications. Applicants must disclose their driving history and information, including the make and model of their vehicle and state of residence, when applying for car insurance.

Insurify’s data scientists ranked the 25 most popular vehicles, identifying the models with the highest total number of drivers across the United States. The car models with the most drivers in each state were also named the most popular cars for their respective states. Insurify’s research team referred to each model’s respective manufacturer’s website for MSRP and MPG.

The findings in this article represent statistical trends found in Insurify’s database of more than 4.6 million car insurance applications. The findings of this study don’t aim to imply the direction nor necessarily the existence of a causal relationship. Rather, this is a presentation of statistical correlations of public interest.

This article originally appeared on Insurify and was syndicated by MediaFeed.

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