Though people are complex and so much more than just their jobs, in a new social situation you’re often asked, “So, what do you do?” or “What are you majoring in?” While you probably have a stock answer ready to go (I’m in sales; I’m majoring in English), the person asking may be able to help you achieve your career goals — but they won’t know unless you’ve got an elevator pitch ready to go.
An elevator pitch is an enticing and interesting three or four-sentence summary of you. But you do more than talk about yourself. Your elevator pitch gets the listener interested in what you’re capable of.
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What Is an Elevator Pitch?
Mike Gardon of CareerCloud sums up elevator pitches like this: “When meeting someone for the first time, we all get asked what we do, right? Well, an elevator pitch is how you answer that question.”
At its core, an elevator pitch is a brief synopsis of who you are and what you do (or are trying to do). It’s named so because of the idea that you’re in an elevator with the one person who can make your career dreams come true. You’ve got the length of that elevator ride (approximately 30 seconds) to convince that person to keep listening to you.
Why You Need an Elevator Pitch (and When You’ll Use It)
In many respects, an elevator pitch is all about you. And though it may seem strange — uncomfortable even — to talk about yourself, a well-designed elevator pitch starts with you and ends with the listener.
Gardon explains, “The elevator pitch is designed to engage the person with whom you are communicating, and get them to take some next action. Think about it like this: if you were writing an email, the elevator pitch would be the subject line plus the next couple of lines that are shown in an inbox. The purpose is to get the recipient to open the email.”
In the case of your elevator pitch, you’re attempting to spark a longer conversation (or later meeting) with someone who could potentially help you professionally.
Your elevator pitch comes in handy when you’re looking for a job. But you’ll also use various versions of your elevator pitch in situations like:
- Networking events
- Prospecting for new sales and clients
- When you’re interviewing and asked, “Tell me about yourself.”
- As the “about me” on LinkedIn, Twitter, or other social media page
- In the summary of qualifications on your resume
How Long Should an Elevator Pitch Be?
While elevator ride times vary, the general rule of thumb is that an elevator pitch is no longer than 30 seconds, which means your pitch needs to be concise.
So, you can’t include every accomplishment from your last three jobs, just the top most recent ones. As you’re honing your pitch, write it down and limit yourself to four sentences. This will help you focus on your top highlights.
How to Write an Elevator Pitch
In general, an elevator pitch includes four essential elements: who you are, what you do, what’s unique about you, and what your “ask” is. Though the “meat” of your pitch likely doesn’t change often, you should prepare multiple elevator pitches that you can tailor to your situation.
For example, if you’re a student, the pitch you use at a career fair may not be the same one you use at a networking event. Likewise, if you’re changing careers, you may need to switch up what your “ask” is depending on who you talk to.
Gardon offers an example. “I wear so many different hats and am involved in different businesses. So, if I want someone to be a guest on my podcast, I might tell them how we’ve done over 400 episodes, instead of telling them that I’m a former derivatives trader.”
Also, while the below elements are crucial, they can go in almost any order. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch.
Part 1: Who Are You?
Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Here are some examples:
“I’m [your name], a recent graduate of [university] with a degree in [your degree].”
“My name is [your name] and I’m a junior at [university] majoring in [your major].”
“I’m [your name] and while I’m currently in product development, I’ve decided I want to change gears and go into graphic design.”
Part 2: What Do You Do?
The second part of your elevator pitch explains what you do. However, you shouldn’t limit yourself to a job title. This is the place to mention one outstanding accomplishment from your job, internship, or even a class that will wow your listener.
Like all parts of your elevator speech, this needs to be brief, but it should also be detailed and help the listener get an idea of what you’re capable of:
“During my marketing internship at [name of company], I grew social media engagement by 43%, which resulted in an uptick in newsletter sign-ups year over year.”
“Our business is small, but that lets us have more personal interaction, which has helped us keep a small but loyal and profitable client base for 15 years.”
“After learning about the stock market, I wanted to test what I learned as well as my skills, so I created a mock portfolio that’s realized a 24% gain over the last year.”
Part 3: What’s Unique About You?
The next section of your elevator pitch includes something unique about you. While this can include specific skills, you can also trace your career path or accomplishments to illustrate how you use your skills.
Because you only have 30 seconds, you might be tempted to list your skills or accomplishments like a grocery list. But try to link them to an outcome or something you can do.
“I enjoy analyzing data and using the results to plan my content calendar, including social media posts.”
“I worked on my college newspaper, starting on the sports beat, eventually moving my way up to chief editor.”
The first example mentions one skill (data analysis) and two outcomes (planning the content calendar and social media posts). The second example doesn’t mention any skills but illustrates the speaker’s career path (sports beat to chief editor), demonstrating an increase in skills and responsibilities.
Part 4: Call to Action (or What’s Your Ask?)
The final part of your elevator pitch includes a call to action. Or, more specifically, what are you asking for?
Much like networking, you may not want to blurt out “a job!” even if that’s your desired outcome. This section is what you hope will happen, which could be a job, internship, or just a new networking connection.
“I would love to speak to you about being a potential mentor, if you have time.”
“I’d like to follow up with you about how I can get involved in and conduct summer research.”
“Can you tell me how you decided on [this] career?”
Each of these invites the listener to continue engaging with you either right now or in the future.
Optional Part 5: Something Memorable
Finally, depending on the situation, you might want to include something memorable in your pitch. This is situation-dependent and only something you should do if you’re comfortable.
For example, the pitch on Gardon’s LinkedIn profile says, “Earned the Title ‘World Champion Funniest Person In The World (to my kids)’ 10 years running.”
Of course, not everyone can be the “Funniest Person in the World,” but your memorable moment could be your love of science fiction, who your favorite author is, or the fact that you just adopted a cat.
Elevator Pitch Examples
Here’s what all the elements look like when you put them together:
“I’m David, a rising senior at XYZ University and an education major. I spent last year student teaching at my old high school, and it was quite the experience being on the other side. I’m graduating in the spring and am looking to teach high school biology.”
“I’m Ella, and I’m currently an individual contributor at XYZ company running the social media accounts. I use Google Analytics to analyze and improve content performance, and my personal TikTok has XXX followers. I’m looking to move to a leadership role at a mid to large-size company where I can mentor others.”
“I’m Mike and I’m a sophomore at XYZ university. When I was a kid, I really wanted to communicate with animals, which is partly why I’m majoring in zoology. I’m not sure what career is best suited for me. Can you tell me how you ended up in yours?”
Elevator Pitch Bonus Tips
Once you’ve written (and rewritten) your elevator pitch, you’re almost ready to try it out. Before you do, though, ensure your delivery is memorable — for the right reasons!
Practice. Practice makes perfect, of course. And while you don’t want to sound too rehearsed, you also don’t want to trip over your pitch or start rambling. Practice in front of a mirror, with friends or family, or record yourself to make sure you’re getting it right.
Time yourself. Thirty seconds can feel like forever or fly right by. Time yourself to make sure your pitch isn’t too long or too short, and adjust as necessary.
Use your “excited” voice. While you’ll want to use your “inside voice,” vary your tone. When you give a rehearsed speech, it should be polished but not robotic. Try to bring some excitement to your voice as you speak.
Speak slowly. You may want to cram as much as possible into your 30 seconds, but that could result in you speaking too quickly to try to get it all in, making it tough for the listener to understand you. As hard as it might be, stick to one or two main points.
Maintain eye contact. While you don’t want to stare at the listener the whole time, you don’t want to stare at the floor either. Maintain the level of eye contact that feels normal and natural to you, and break eye contact when appropriate.
Make Your Pitch
An elevator pitch is useful in all sorts of professional (and even personal!) situations. By taking stock of what you do and what you want to do, you’ll find the perfect elements to include in yours and impress the next person you pitch it to.
This article originally appeared on TheForage.com and was syndicated by MediaFeed.org.
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