The small US town where you’ll pay the most for a pizza

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America’s love story with pizza is 75 years old – and Americans started flirting with pizza pie well over a century ago.

Lombardi’s in New York City is most commonly cited as America’s first pizzeria. This Little Italy joint opened in 1905. Pizza-chomping Italians had entered the States before the turn of the 20th century, but it wasn’t until the close of WWII and the opening of America’s fridge-freezer generation that pizza became the ‘go-to’ chow around the country.

The frozen home pizza forced pizzerias to make a choice: go cheap or go luxurious. And this tension has evolved ever since, as pizza went from being a beat-era phenomenon to a billion-dollar industry by the 1980s.

Because ultimately, you eat pizza because you just got to eat. A deluxe slice is nice from time to time, but when you most want pizza, you want it fast, and you want it cheap. Expensivity.com munched the numbers and found out the average price by city to find the least and most expensive pepperoni pizza (one of the most popular pizzas you can find in the U.S.)

Image Credit: petrovhey /Pixabay.

Methodology

Pizzerias, menus and prices were collected from MenuWithPrice. Cheese pizza prices were derived from an average of pizzas of all sizes, named “plain pizza,” “cheese pizza,” or “margherita pizza.” Pepperoni prices were derived from pizza of all sizes that had pepperoni as the singular topping.

The number of pizzerias in each city and state was estimated using MenuWithPrice and Yelp API.

Due to the unstructured nature of the menu data, it wasn’t feasible to differentiate pizza prices by size of pizza, meaning that average prices reflect the prices of qualifying pizzas of all sizes.

City and state populations were taken from the U.S. Census Bureau. Only cities that had at least 10 pizzerias and a population of 100,000 or more people were included in the final dataset.

Data was collected in April 2021.

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Least expensive cities for pepperoni pizza

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10. Harrisburg, Pennsylvania

  • Price of pepperoni pizza (USD): 6.78
  • Price of plain pizza (USD): 9.62
  • Pizzerias per 100K people: 6.80

Image Credit: Sean Pavone / istockphoto.

9. Charleston, South Carolina

  • Price of pepperoni pizza (USD): 6.75
  • Price of plain pizza (USD): 8.13
  • Pizzerias per 100K people: 4.80

Image Credit: DepositPhotos.com.

8. Norfolk, Virginia

  • Price of pepperoni pizza (USD): 6.75
  • Price of plain pizza (USD): 8.12
  • Pizzerias per 100K people: 10.7

Image Credit: SeanPavonePhoto / istockphoto.

7. Rockford, Illinois

  • Price of pepperoni pizza (USD): 6.71
  • Price of plain pizza (USD): 7.65
  • Pizzerias per 100K people: 5.7

Image Credit: Alexbaumgarner / iStock.

6. Winston-Salem, North Carolina

  • Price of pepperoni pizza (USD): 6.67
  • Price of plain pizza (USD): 11.46
  • Pizzerias per 100K people: 6.6

Image Credit: Sean Pavone / istockphoto.

5. Cleveland

  • Price of pepperoni pizza (USD): 6.52
  • Price of plain pizza (USD): 7.64
  • Pizzerias per 100K people: 3.5

Image Credit: DepositPhotos.com.

4. Salt Lake City, Utah

  • Price of pepperoni pizza (USD): 6.41
  • Price of plain pizza (USD): 6.93
  • Pizzerias per 100K people: 4.2

Image Credit: DepositPhotos.com.

3. Oceanside, California

  • Price of pepperoni pizza (USD): 6.28
  • Price of plain pizza (USD): 10.26
  • Pizzerias per 100K people: 9.1

Image Credit: Patricia Elaine Thomas / iStock.

2. Pottstown, Pennsylvania

  • Price of pepperoni pizza (USD): 6.28
  • Price of plain pizza (USD): 8.26
  • Pizzerias per 100K people: 19.3

Image Credit: Dough4872 / Wiki Commons.

1. Virginia Beach, Virginia

  • Price of pepperoni pizza (USD): 6.26
  • Price of plain pizza (USD): 7.92
  • Pizzerias per 100K people: 3

Image Credit: DenisTangneyJr.

Most expensive cities for pepperoni pizza

Image Credit: Максим Крысанов / istockphoto.

10. Eau Claire, Wisconsin

  • Price of pepperoni pizza (USD): 11.35
  • Price of plain pizza (USD): 15.01
  • Pizzerias per 100K people: 14

Image Credit: William Reagan / iStock.

9. Daly City, California

  • Price of pepperoni pizza (USD): 11.45
  • Price of plain pizza (USD): 11.61
  • Pizzerias per 100K people: 16

Image Credit: yhelfman / iStock.

8. Santa Ana, California

  • Price of pepperoni pizza (USD): 11.58
  • Price of plain pizza (USD): 7.62
  • Pizzerias per 100K people: 6.9

Image Credit: MattGush /iStock.

7. Spokane, Washington

  • Price of pepperoni pizza (USD): 11.63
  • Price of plain pizza (USD): 9.76
  • Pizzerias per 100K people: 12.1

Image Credit: ChrisBoswell / istockphoto.

6. Corona, California

  • Price of pepperoni pizza (USD): 11.65
  • Price of plain pizza (USD): 8.35
  • Pizzerias per 100K people: 23

Image Credit: FredBren / Wiki Commons.

5. San Francisco

  • Price of pepperoni pizza (USD): 11.67
  • Price of plain pizza (USD): 10.87
  • Pizzerias per 100K people: 21.4

Image Credit: DepositPhotos.com.

4. Westminster, Colorado

  • Price of pepperoni pizza (USD): 11.7
  • Price of plain pizza (USD): 9.57
  • Pizzerias per 100K people: 55.7

Image Credit: Jeffrey Beall / Wiki Commons.

3. Oakland, California

  • Price of pepperoni pizza (USD): 11.79
  • Price of plain pizza (USD): 8.92
  • Pizzerias per 100K people: 25.9

Image Credit: Davel5957.

2. Berkeley, California

  • Price of pepperoni pizza (USD): 12.09
  • Price of plain pizza (USD): 10.46
  • Pizzerias per 100K people: 29.7

Image Credit: DepositPhotos.com.

1. Eugene, Oregon

  • Price of pepperoni pizza (USD): 13.21
  • Price of plain pizza (USD): 8.60
  • Pizzerias per 100K people: 8

This article
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