Thanks to record-high inflation this year, retailers are facing challenges here in Q4. The year’s end is typically the most profitable time of the year for many companies.
Target (TGT) already has deals underway, and Walmart (WMT) kicked things off last Oct. 10, followed by Amazon (AMZN) last Oct. 11.
The main idea behind retailers running holiday promotions is to increase their share-of-wallet with the consumer.
In other words, Walmart wants to offer incredible deals so that shoppers perform the majority of their shopping at Walmart, as opposed to Amazon or Target.