Is it really too early to start holiday shopping?

For some, it may still feel too early to listen to Christmas music, but  that doesn’t mean it’s too soon to start shopping for holiday gifts.

Thanks to record-high inflation this year, retailers are facing  challenges here in Q4. The year’s end is typically the most profitable  time of the year for many companies.

Target (TGT) already has deals underway, and Walmart (WMT) kicked things off last Oct. 10, followed by Amazon (AMZN) last Oct. 11.

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The main idea behind retailers running holiday promotions is to increase their share-of-wallet with the consumer.

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In other words, Walmart wants to offer incredible deals so that shoppers  perform the majority of their shopping at Walmart, as opposed to Amazon  or Target.

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