How to monetize a website: 8 ways to drive revenue and build a brand

A business website doesn’t just exist to advertise your products and services. On the contrary, a well-developed site can actually generate income for your company.

Website monetization refers to the various methods used to convert site traffic into real online revenue. Not all monetization techniques, however, are appropriate for every business.

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Affiliate marketing

Affiliate marketing is the process by which a website earns money by promoting the products and services of another business.

Banner ads

Depending on the amount of traffic your site gets, banner ads can be a lucrative monetization strategy that brings in a monthly fee from paying sponsors.

Site sale

Site flipping involves selling your website to an outside party in order to turn a profit. Many online resources exist for selling websites.

Pay-per-click (PPC) ads

Referring to “sponsored” ads that appear at the top and side of search engine result pages, pay-per-click ads are a great way to drive qualified traffic to your website.

Email lists

Business owners may not realize, however, that they can also earn money by “renting out” their email lists to other companies.

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