Author: April Maguire

MoneySmall Business

A small business guide to understanding the product life cycle

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  If you’re an entrepreneur or small business owner, you may not realize how unlikely a new product is to succeed. Clayton Christensen, a professor at Harvard …

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Can a price skimming strategy help you push more product?

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As a small business owner, you must understand how relevant a product’s price can be to its success. There is a lot of psychology that can …

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How premium pricing can work for small business owners

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Whether you sell a good or a service, it’s no secret that pricing is a crucial component to running a business. Not only does the proper …

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Using industry analysis to crush your small business competition

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Have you ever felt you were really, really good at something, then found yourself totally outpaced by someone who was way better? Whether we’re talking sports, …

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How the solvency ratio can fix your business finances

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You have a lot of responsibility as a small business owner, whether you’re managing numerous people or are a self-employed army of one. You have to worry about …

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How to maximize profit & minimize loss with a solid financial plan

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As one of the most essential aspects of a business proposal, the financial plan utilizes current financial data to project long-term profits and losses for your …

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How to find growth rate and market share for your small business

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As a new business owner looking to measure growth, you’ll quickly find that there is no “black and white” way to do so. Companies choose different …

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7 numbers small business owners need to know

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If you set business objectives, you need to figure out how to track your progress toward achieving them. Looking at things like revenue and profit on …

FeaturedMoneySmall Business

A small business guide to understanding the product life cycle

Written by:

If you’re an entrepreneur or small business owner, you may not realize how unlikely a new product is to succeed. Clayton Christensen, a professor at Harvard Business …