Author: April Maguire
Can a price skimming strategy help you push more product?
As a small business owner, you must understand how relevant a product’s price can be to its success. There is a lot of psychology that can …
How premium pricing can work for small business owners
Whether you sell a good or a service, it’s no secret that pricing is a crucial component to running a business. Not only does the proper …
Using industry analysis to crush your small business competition
Have you ever felt you were really, really good at something, then found yourself totally outpaced by someone who was way better? Whether we’re talking sports, …
How the solvency ratio can fix your business finances
You have a lot of responsibility as a small business owner, whether you’re managing numerous people or are a self-employed army of one. You have to worry about …
How to maximize profit & minimize loss with a solid financial plan
As one of the most essential aspects of a business proposal, the financial plan utilizes current financial data to project long-term profits and losses for your …
How to find growth rate and market share for your small business
As a new business owner looking to measure growth, you’ll quickly find that there is no “black and white” way to do so. Companies choose different …
7 numbers small business owners need to know
If you set business objectives, you need to figure out how to track your progress toward achieving them. Looking at things like revenue and profit on …
A small business guide to understanding the product life cycle
If you’re an entrepreneur or small business owner, you may not realize how unlikely a new product is to succeed. Clayton Christensen, a professor at Harvard Business …
