Author: Kelly Rappaport
A Mascot Murder Mystery: How Duolingo Proved They Can Commit to the Bit
Written by: Kelly Rappaport
Whether it’s for language classes, an international vacation, dedication to a partner, or pure curiosity, we’ve all at least tried using the Duolingo app to learn another language. …
Nutter Butter: Explaining the Genius Behind Its Gen-Alpha TikTok Absurdism
Written by: Kelly Rappaport
At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter …
A24: Disrupting the Industry With Audience-Driven Content Distribution
Written by: Kelly Rappaport
At the core of any brand is storytelling. For a brand like A24, which initially dealt only with film distribution, this storytelling is double-layered: What story …
Playing the Name Game: What Happens to A Company’s SEO After a Rebrand?
Written by: Kelly Rappaport
In the rapidly changing world of media and entertainment, brands are constantly adapting and evolving to survive, often accelerated by cycles of mergers and acquisitions. As brands …
