There are plenty of ways a brand can earn our loyalty. Factors like product quality, price, and convenience come into play, but so do things like nostalgia and a brand’s social values.
To find out which brands Americans loved the most, Morning Consult surveyed over 400,000 consumers to find out which brands have the highest favorability, trust, and community impact across generations.
The Index is based on four metrics:
- Favorability Score: The percentage of consumers with a favorable opinion of the brand.
- Trust Score: The percentage of consumers who trust the brand to do the right thing.
- Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
- Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.
Boomers love… mail?
Take baby boomers: it looks like those aged 54-72 love shipping things, and fixing things. There were three shipping brands in the top 5, with hardware stores rounding out boomer favorites.
Here are the 20 brands boomers love best:
Image Credit: perinjo / iStock.
20. Kellogg’s
Score: 240.8
Image Credit: Kellogg’s.
19. Dollar Tree
Score: 240.8
Image Credit: Dollar Tree.
18. Clorox
Score: 241.2
Image Credit: Clorox.
17. Subway
Score: 242.5
Image Credit: Subway.
16. Betty Crocker
Score: 243
Image Credit: Betty Crocker.
15. Reynolds Wrap
Score: 243.7
Image Credit: Reynolds Wrap.
14. Campbell’s Soup
Score: 244.1
Image Credit: Campbell’s.
13. Weather Channel
Score: 245.2
Image Credit: Weather Channel.
12. Ace Hardware
Score: 245.5
Image Credit: Ace Hardware.
11. Crest
Score: 246.9
Image Credit: Crest.
10. Cheerios
Score: 246.9
Image Credit: Cheerios.
9. Tide
Score: 247.3
Image Credit: Tide.
8. AAA
Score: 248.9
Image Credit: AAA.
7. Hershey’s
Score: 252.5
Image Credit: Hershey’s.
6. Amazon
Score: 256
Image Credit: Amazon.
5. FedEx
Score: 256.2
Image Credit: FedEx.
4. Lowe’s
Score: 257.5
Image Credit: Lowe’s.
3. USPS
Score: 259.3
Image Credit: USPS.
2. Home Depot
Score: 264
Image Credit: Home Depot.
1. UPS
Score: 272.4
This article originally appeared on Considerable.com and was syndicated by MediaFeed.org.
Image Credit: UPS.
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