AI Skills You’ll Want to Add to Your Resume, ASAP


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Generative AI is having a big impact on the way companies conduct business today—making the technology front of mind for hiring managers across a range of industries.

Between Q4 2022 and Q2 2023 the number of generative AI jobs posted on Upwork increased by 1000%, and AI’s prevalence in the workforce continues to grow.

Companies that need help integrating generative AI into their workflows are often looking for talent with specific skills. By including the right terms in your resumes, cover letters, and proposals, you can find—and get hired for—new AI career opportunities.

AI’s role in today’s job market

You can find people working with AI in a wide range of roles, including:

  • Office manager
  • Administrative assistant
  • Scientist
  • Financial analyst
  • Conservation specialist
  • Law enforcement officer
  • Healthcare professional
  • Educator
  • Social worker
  • Operations manager
  • Building maintenance professional

Many roles and industries rely on AI to help streamline computer-based work. AI may analyze data, draft communications, create mockups, and more.

But you’ll also find the need for people with AI skills in industries that typically rely on manual labor, too. A forest ranger may use AI to assess data collected by sensors on animal trackers or park cameras, while a factory operations manager may use AI to help ensure that production lines are operating at peak efficiency.

These are jobs that AI won’t replace, but will rather improve the efficiencies and outcomes through collaboration.

Top artificial intelligence skills for resumes

You should mention any relevant AI techniques you have when discussing your experience. But the most in-demand AI skills to have on your resume or LinkedIn page right now include:

  • Prompt engineering
  • Programming languages for AI
  • Machine learning
  • Neural networks and deep learning
  • Natural language processing (NLP)
  • Cognitive computing skills

Spelling out these skills on your resume can help your job application catch the attention both human recruiters and any AI-powered applicant tracking systems they may be using, too!

Prompt engineering

Prompt engineering is the process of instructing large language models (LLMs) via text commands.

Sometimes prompts are very simple. For example, when I wanted ChatGPT to analyze a spreadsheet , I simply uploaded the file and stated the information I wanted.

prompt generator

Other prompts need to be more complex—such as this one, which I used when I asked ChatGPT to help develop an outline for a video:


The way you write a prompt can change the results generated by AI. And, because many AI tools—including ChatGPT—retain conversation history, you can craft prompts that layer on top of each other.


Skilled prompt engineers can coax high-quality, complex results out of AI tools by using the right requests.

Programming languages for AI

Programming skills are imperative to AI. Skilled programmers build and train the LLMs that power tools like ChatGPT—and they typically know one or more computer languages.

The most in-demand programming languages for AI programmers are:

  • Python: A general-purpose language often used in the development of generative AI applications
  • Java: A popular language used in machine learning algorithms and neural networks
  • R: A language used for data visualization and developing neural networks
  • Lisp: A 64-year-old programming language used to manipulate strings of data

If you know one of these languages and are interested in working with AI, you’ll want to be very specific about your skills and experience level. That said, AI tools like ChatGPT can help you continue to level up and even debug your code—just be careful not to share proprietary information with public tools!


Machine learning

Machine learning is a subset of artificial intelligence that automates data analysis and iterative learning. In part, it uses data to create accurate predictions.

You can find machine learning engineers working on e-commerce shopping recommendation algorithms, facial recognition programs, digital ad platforms, and more.

This prediction-based approach to AI is a central part of generative AI. As tools like ChatGPT become more and more commonplace, more companies will need skilled machine learning pros on hand.

Neural networks and deep learning

Neural networks are a complex approach to machine learning. In a neural network, multiple layers of processing connect to each other in nodes. These connections are structured so that information passxes through them in different ways, resulting in a variety of outputs.

If a neural network has more than three layers, it’s considered a deep learning algorithm. Being specific about any skills in or experience with neural networks and deep learning can help you find interesting companies to partner with and projects to work on.

Natural language processing (NLP)

NLP is a subset of computer science that’s focused on programming computers to understand language. Computer systems trained with NLP may be able to interpret written text as well as spoken audio—and produce responses that mimic our speech patterns, too.

When you use a conversational AI tool, you’re experiencing NLP in action. As more businesses roll out customer-facing AI applications, they’ll need NLP engineers to help make sure that the user experience is as natural and seamless as possible.

Cognitive computing skills

While NLP simulates human speech, cognitive computing attempts to mimic human thought. Cognitive computing engineers work to create computer systems that can recognize images, patterns, sentiment, risk, and more, and respond to these stimuli in a manner that is similar to how a person would respond.

However, we want to note that computers that don’t think or have cognitive abilities similar to a person’s. Instead, machines use statistical algorithms to learn patterns and predict outcomes. These outcomes can include human-like responses and behaviors.

That being said, the field of cognitive computing has many uses in a wide variety of industries, and leverages many other AI skills, including NLP, vision recognition, and human-computer interaction. This field is especially promising for highly regulated industries like banking, where a nuanced AI tool might be essential.

Demonstrating AI proficiency on your resume

Because hiring managers are often looking for very specific AI skills, you’ll want to be as clear as possible when writing a resume or proposal.

Simply saying you’re a programmer who knows “multiple languages” may not be enough to make your resume stand out. Indicating that you’re a pro with five years of experience using Python to build neural networks, though, can quickly land you on a company’s shortlist of great candidates.

Quantify your achievements

Assigning specific, quantifiable outcomes to your work in AI is also important.

A quantifiable outcome can be expressed as a countable number. For example:

  • Quantifiable skill statement: My team used AI-driven sentiment analysis to improve post-purchase customer satisfaction by 20%, quarter over quarter.
  • Non-quantifiable skill statement: I had my team use an AI text analysis tool to find customer pain points when shopping in our retail stores.
  • Quantifiable skill statement: By building a custom application that used machine learning to spot patterns in production line data, we reduced unexpected line shutdowns by 10%.
  • Non-quantifiable skill statement: We used ChatGPT to analyze data and improve efficiency at our London-area production facility.

You may not be able to quantify the outcome of every project you’ve ever worked on, and that’s okay. But try to do this whenever you can.

Highlight collaborative projects

AI is a very collaborative and cross-functional field. If a company wants to roll out a new chatbot to support its customer service team, you may find all of the following people working on the project:

  • Customer service representatives to provide input on needs
  • Copywriters to enhance the chatbot’s style and tone
  • User experience designers to build an appealing interface
  • AI engineers or developers to create the chatbot’s algorithms
  • Cybersecurity advisors to ensure that sensitive information is protected
  • Social media managers to promote the new chat experience to customers

If you’ve worked on AI projects with people from different teams, mention this! It shows that you’re ready to jump in and work collaboratively with others at a new company.

Stay updated and obtain certifications

The field of AI changes rapidly. To grow your career in the industry at a comparable pace, you’ll need to focus on ongoing AI education and upskilling.

While you can in theory grow your AI knowledge and career without taking any structured courses, getting an AI certification can help you learn new skills quickly and showcase your commitment to the field.

You can find free and low-cost course options on platforms like Coursera and Udemy, or pursue a more formal education path with graduate certificates from Stanford University, among others.

How to write an AI resume

You can adapt your existing resume template to highlight your AI achievements and skills by simply working the relevant terms and explanations into your job duties and professional summary.

If you’re applying for a job for the first time, then try this resume outline as a starting point:

  1. Name and contact information
  2. Any AI certifications, coursework, and educational experiences
  3. Resume summary, with a highlight on your AI experience
  4. Work experience section—including years of employment and quantifiable outcomes of your work in each job description
  5. AI skills section to provide a bulleted overview of specific, relevant skills (like using AI models, predictive modeling frameworks, neural networks, ChatGPT prompt engineering, and more)

(If you’re feeling stuck, you can find professional resume writers and resume builders)

Soft skills for AI professionals

A successful career in AI isn’t all about technical skills, though. You’ll need to work on developing a variety of soft skills—particularly those related to thinking through problems, facing change head-on, and communicating with others.

Some soft skill sets you may want to highlight on your resume include:

  • Adaptability
  • Communication
  • Creativity
  • Critical thinking and problem-solving
  • Emotional intelligence

You don’t need to list these skills out in a row—instead, try working them into your descriptions of jobs and projects like this:

“In this role, I led a cross-functional team of five to evaluate problems in current workflows and develop generative AI solutions. When deployed, our solutions led to a 10% increase in delivery speed.

Leveraging AI skills in interviews

If your resume catches the attention of a hiring manager, you may be asked to interview—so you’ll want to be prepared to talk about your skills verbally!

Practice discussing your work in the following ways:

  • Explain your experiences in quantifiable terms, just like on your resume
  • Walk the interviewer through how your AI skills have evolved over time and show that you’re committed to growth
  • Reference specific machine-learning skills and concepts when discussing your approach to real or hypothetical problems
  • Explain how you used specific soft and hard skills to address a problem on one of your recent projects
  • Be familiar with the history and background of your AI skills—such as how Python use has evolved over time
  • Mention any other AI skills that, even if they’re not your specialty, you’ve been exposed to through your work

You can try practicing these statements by yourself, or with a friend. You can even ask ChatGPT to act as an interviewer and create questions for you to answer in real-time.

Talk about other related experiences

While some people have spent their entire career in AI, you aren’t alone if you’ve only moved into this field recently. Don’t hesitate to still talk about your previous professional experiences and how they help you in your current AI work.

  • Software engineers can discuss how their approach to software development has changed with the help of AI
  • Data scientists might reference how the skills they obtained in their data science work without AI influence the way they interact with the technology now
  • Writers could explain how much time AI is saving them when it comes to editing and optimizing content for website
  • Graphic designers may want to discuss how they use AI to create more mockups, versions, and ideas faster than ever before

AI skills equal freelancing opportunities

No matter where you currently are in your AI career, continuing to evolve, define, and explain your skills can help you land more opportunities—including independent work.

49% of hiring managers expect to hire more independent talent as a result of increased generative AI use. They need people on their teams who can use generative AI and think of new ways to leverage these tools’ capabilities.


You can then fill out each section of your profile with more information—this is a perfect spot to share quantifiable details about your success and any related AI skills.

This article originally appeared on Upwork and was syndicated by

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25 Digital Side Hustles for Anyone Looking to Make Some Extra Cash

25 Digital Side Hustles for Anyone Looking to Make Some Extra Cash

As a marketing professional, you can choose from many different focuses and niches within marketing depending on your interests and strengths.

Businesses in nearly every industry need your skills to promote their products and services.

If you’re interested in marketing, these are some side hustles to explore and consider.

JLco – Julia Amaral/istockphoto

Digital marketing allows brands to reach and engage their target audiences online. Some businesses may be interested in e-commerce and driving traffic to their website, while others want to grow brand awareness by creating content. Social media marketing focuses on using platforms like Instagram, Facebook, and YouTube to communicate and advertise with consumers.

You need creative and analytical skills for digital and social media marketing. On the content side, you could focus on brainstorming and creating graphics, audio, copy, or video. Another aspect of marketing is strategy—figuring out how to promote the content for campaigns, whether by running ads or SEO. Marketers also need to be able to measure the effectiveness of these campaigns and provide recommendations based on their findings.

Adam Yee/istockphoto

Social media managers are in charge of a brand’s social media channels like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube. Depending on the company’s size, you may be the one posting content and writing captions, or you may facilitate content creation by working with copywriters, graphic designers, and videographers. Social media managers make sure that content is on-brand and communicate with other stakeholders and teams.  

Example of responsibilities:

  • Grow the number of followers
  • Increase engagement (likes, comments, shares)
  • Manage the editorial calendar
  • Respond to comments and messages
  • Create content
  • Review and report analytics

Range of hourly rates: $14-$35/hr.


Paid ad campaigns are often an important part of a brand’s social media strategy. Businesses can run ads on social media platforms to help grow their following and expand their content’s reach. Social media ad specialists develop the ad strategy, set up campaigns, and monitor progress to determine and follow a budget and maximize the return on investment (ROI).

Example of responsibilities:

  • Create social media ads
  • Optimize paid social media campaigns
  • Set relevant KPIs
  • Report social media campaign analytics
  • Plan and execute paid social media campaigns
  • Track conversions

Range of hourly rates: $15-$40/hr.


Online ads can drive traffic to a brand’s website and products. When you type a search query into Google, the first few products or websites that show up are typically sponsored ads. These companies bid against competitors for specific keywords and queries. Another popular type of ad is a display ad. Third-party websites that have high traffic can make money by displaying ads for other brands on their site.

Online ad specialists help brands create an ad strategy. In this side hustle, you help determine what types of ads the business should run, then set up the ads, monitor the results, and optimize them as needed.

Example of responsibilities:

  • Create optimized ad copy
  • Track conversions
  • Report analytics
  • Plan and execute ads
  • Develop an ad strategy

Range of hourly rates: $15-$40/hr.


Youtube channel managers take ownership of a brand’s YouTube channel. This side hustle can focus on strategy and optimization or content creation and facilitating video shoots. YouTube channel managers are often responsible for scheduling and posting videos while monitoring traffic and responding to comments or questions.

Example of responsibilities:

  • Schedule and publish videos
  • Write SEO-optimized video descriptions and metadata
  • Edit videos
  • Shoot videos
  • Create thumbnails
  • Respond to comments
  • Manage content calendars
  • Measure video performance
  • Report analytics

Hourly range according to $45-$59/hr.

Tero Vesalainen/istockphoto

Instagram is a popular social media platform for creating engaging visual content. As an Instagram marketing specialist, your job is to know how to use the platform as a brand, from strategic best practices to the latest trends. This side hustle can be creative and fun as you work with brands to grow their following and create content that gets likes, shares, views, and comments.

Example of responsibilities:

  • Manage content calendar
  • Keep up with trends
  • Post stories, reels, and posts
  • Create content
  • Research hashtags
  • Boost posts and paid ad campaigns
  • Collaborate with influencers
  • Respond to direct messages (DMs) and comments
  • Manage Instagram Shops

Hourly range according to $20-$26/hr.

Atstock Productions/istockphoto

TikTok is a short-form video social media platform loved by Gen Z. Brands on TikTok can engage this often hard-to-reach audience with short, trending videos. Brands work with TikTok marketing consultants to create fresh and original content to help stay relevant while spreading brand awareness and increasing sales. If you’re familiar with TikTok and enjoy content strategy and making videos, this can be a fun and creative side hustle.

Example of responsibilities:

  • Create videos
  • Keep up with trends
  • Maintain the TikTok shop
  • Research hashtags
  • Post content
  • Manage the editorial calendar
  • Collaborate with influencers
  • Respond to DMs and comments
  • Run ads

Hourly range according to $20-$26/hr.

Vanessa Nunes/istockphoto

On Pinterest, brands can post pictures and videos of their products and services while curating an aesthetic that fits their image. As a Pinterest marketing specialist, your job is strategizing how to use the platform to accomplish the brand’s goals. You may find yourself creating content and curating boards or running ads and diving into analytics.

Example of responsibilities:

  • Post pins
  • Create and join boards
  • Run ads
  • Optimize copy and metadata with SEO
  • Research keywords
  • Track conversions
  • Report data
  • Lead the content strategy
  • Manage the shop
  • Keep up with trends and best practices

Hourly range according to $20-$26/hr.


LinkedIn is a networking platform for professionals. Recruiters and headhunters use LinkedIn to find qualified candidates for open positions. Having a profile that stands out to recruiters can help job seekers get more interviews. LinkedIn profile consultants help professionals update their LinkedIn, providing recommendations for improvement and even rewriting sections as needed.

Example of responsibilities:

  • Create an engaging headline
  • Improve profile SEO
  • Recommend profile improvements and suggestions
  • Tailor the profile to the types of jobs the client wants
  • Help choose a professional profile picture

Hourly range according to $20-$26/hr.

Elena Katkova/istockphoto

Internet content is created and consumed at a fast pace. Instead of having to wait for something to find its way to a bookstore or newsstand, or to air on TV, an endless supply of entertainment and information is placed at our fingertips. Successful content creators know how to stand out and make an impact.

As a content creator, you can get paid to work with brands to create the content they need. Think about what you enjoy doing most. Some people enjoy diving into a topic and writing an in-depth story, while others prefer creating pithy headlines or captions.

Oleksii Didok/istockphoto

Content writers are storytellers, writing articles, case studies, and other forms of digital content for brands. A content writer’s goal is to create high-quality thought leadership pieces to engage readers and encourage them to take action. Content writers know how to create in a brand’s voice using the right tone and messaging while integrating SEO and call to actions that feel natural.

Example of responsibilities:

  • Pitch ideas for articles
  • Research topics
  • Interview subjects
  • Create SEO-friendly content
  • Adhere to deadlines
  • Edit and proofread
  • Work in brand style guidelines

Range of hourly rates: $15-$40/hr.


Copywriters focus on conversions and actions. This type of writing is persuasive and usually short-form, like headlines or ad copy. Copywriting is typically more sales-driven compared to content writing, which is often informative. As a copywriter, you may have to communicate a message and drive action while working with limited space and character restraints.

Example of responsibilities:

  • Write copy for marketing materials
  • Ensure messaging is consistent with branding
  • Proofread and edit
  • Collaborate with designers
  • Revise copy based on feedback

Range of hourly rates: $19-$45/hr


Blogging can become a side hustle if you get enough traffic to monetize your blog by advertising or affiliate marketing. Most blogs have a central theme that the creator is comfortable working in, whether it’s lifestyle, fashion, parenting, or nearly anything else. You could also earn extra income blogging by being a guest blogger or ghostwriter for someone else’s blog.

Example of responsibilities:

  • Researching topics
  • Ghostwriting
  • Promoting and reviewing products
  • Replying to comments
  • Researching keywords
  • Creating SEO-friendly content
  • Tracking analytics
  • Collaborating with influencers

Range of hourly rates: $15-$35/hr


Podcast producers are the behind-the-scenes magicians who make podcasts possible. As a producer, you may be involved in researching guests and topics and then writing the script for the hosts to use. Podcast producing can include editing audio clips and also the administration side of production, such as booking guests and doing pre-interviews.

Example of responsibilities:

  • Writing and editing scripts
  • Researching topics and guests
  • Developing a marketing strategy
  • Monitoring performance
  • Booking guests
  • Deciding on topics and storylines
  • Maintaining podcast schedule

Hourly rate according to $30/hr.


As an e-book writer, you can publish your own books or write e-books for clients as a subject matter expert or ghostwriter. E-books are fully digital, not printed, so you can earn more for every book sale when you self-publish. Businesses often use e-books as gated content to get leads from potential customers. These e-books dive deeper into a subject that is relevant to the business and will interest readers.

Example of responsibilities:

  • Research topics
  • Ensure information is accurate and up-to-date
  • Edit and proofread
  • Revise copy based on feedback
  • Collaborate with designers
  • Format e-books

Range of hourly rates: $18-$40/hr.


The voices you hear narrating a marketing video or tutorial are often the work of a voice-over artist. If you have the right recording equipment and a pleasant and easy-to-understand speaking voice, you can work as a voice-over artist to earn additional income. The client will typically give you a script to record, and then you send over the finished audio file so they can add it to the marketing video.

Example of responsibilities:

  • Record audio clips
  • Edit audio files
  • Read scripts
  • Add audio files to videos yourself
  • Make changes based on feedback

Hourly rate according to $16-$24/hr.


Designers bring ideas to life using digital software and tools like Adobe Creative Cloud. They create visual content that brands need to showcase their products and services to clients. Designers typically have a niche, whether that’s static images, layouts, or video. Think about what aspect of design you’re most interested in to start explore your new side hustle.

Design can be a broad term for digital art. Some designers like the technical aspects of design, working with layouts and user experience. Other designers enjoy creating brand-new illustrations from scratch.


Web designers focus on the visual aspect of building a website—the front end. This is what the user sees. Web designers consider the user experience (UX) and the user interface (UI), everything from navigation and layout to color palettes and fonts. Many web designers use Adobe Creative Cloud for mockups and wireframes and then build their designs using HTML, CSS, and Javascript.

Example of Responsibilities:

  • Create wireframes and mockups
  • Collaborate with web developers
  • Design layouts
  • Add imagery
  • Decide on typography
  • Test and debug website

Range of hourly rates: $15-$30/hr.


Graphic designers are digital artists who take ideas and turn them into visual concepts. Brands use content for their marketing campaigns and advertisements. As a graphic designer, you could specialize in logos, banners, brochures, infographics, or social media graphics, depending on what you enjoy creating most.

Example of responsibilities:

  • Using software to create digital graphics
  • Choosing colors, fonts, and layouts
  • Revising graphics based on feedback
  • Adhering to design best practices
  • Maintaining brand guidelines
  • Presenting ideas and mockups
  • Collaborating with copywriters and stakeholders

Range of hourly rates: $15-$35/hr.


Brands need pictures of their products and services to use on their website, social media channels, and marketing campaigns. As a product photographer, you stage these products and take high-quality pictures based on the client’s needs. You will also need to edit the images and make sure they’re ready for production.

Example of responsibilities:

  • Stage products
  • Set up lighting
  • Edit photographs
  • Research product and company
  • Adhere to brand guidelines

Range of hourly rates: $15-$37/hr.


Video editors take raw (unedited) video footage and seamlessly piece it together to tell a story using software like Adobe Premier Pro, DaVinci Resolve, and Final Cut Pro. During this process, an editor may also add special effects, music, audio, and graphics. Video editors follow the script or storyboard to take the footage they’re given and turn it into the final product, like a social media reel or instructional video.

Example of responsibilities:

  • Editing short- and long-form video
  • Correcting lighting and colors
  • Adding graphics
  • Selecting music and sound bits
  • Creating rough and final cuts

Range of hourly rates: $15-$30/hr.


Companies hire consultants and strategists to help with specific challenges or projects their business is experiencing—they focus on big-picture agendas. These types of roles are often contract and short-term, working the length of the project and then moving on to another client. As a consultant or strategist, you should be a subject-matter expert, able to analyze your client’s problem and pitch a solution that you can implement once approved.


Public relations (PR) consultants develop or improve a brand’s communication strategy to build their public image. A PR consultant may be in charge of a publicity campaign, product launch, or handling a crisis. As a PR consultant, you may draft press releases and organize press conferences for important business announcements.  

Example of responsibilities:

  • Drafting and issuing press releases
  • Organizing and scheduling press conferences
  • Planning business events (product launches, investor dinners, grand openings)
  • Scheduling interviews and public appearances
  • Editing press releases
  • Ghostwriting speeches
  • Managing media relations
  • Analyzing public opinion

Hourly rate according to $25-$32/hr.


Companies initially hire brand strategists to define their branding—how they want customers to see their business. These strategists help a company find its voice, which includes everything from messaging to tone, fonts, and imagery. Brand strategists figure out the best way to position the company against competitors. Companies may also hire brand strategists to update their existing branding. This is called a rebrand.

Example of Responsibilities:

  • Conduct market research
  • Create buyer personas
  • Establish brand guidelines
  • Design promotional campaigns and product launches
  • Perform SWOT (strengths, weaknesses, opportunities, and threats) analysis
  • Oversee and implement rebranding
  • Develop brand positioning

Hourly rate according to $29-$36/hr.


Personal branding consultants are similar to brand strategists, but instead of working with companies, they work with individuals. Entrepreneurs, influencers, and public figures hire personal branding consultants to create, improve, and manage their brand, which is their public persona. Personal branding consultants help their clients position themselves as experts in their field and advise on what types of content and channels to use.

Example of responsibilities:

  • Defining social media strategy
  • Building an online presence
  • Conducting competitive analysis and audit
  • Developing personal brand guidelines

Range of hourly rates: $50-$98/hr


Search engines like Google use algorithms to determine what websites to show first when someone types in a search query. SEO consultants help brands create content that ranks highly (shows up first) for keywords and queries that are relevant to their business.

Example of responsibilities:

  • Research keywords
  • Build links
  • Write SEO-friendly content
  • Optimize web pages
  • Audit existing content

Range of hourly rates: $15-$32/hr


Businesses want to compile as much information as possible about their customers so they can engage them at every stage of the buyer journey. Lead generation campaigns often collect emails, which can then be used for email marketing. Instead of having to manually do every task, implementing automation, like sending an email with a coupon to a customer who left an item in their cart, helps to save time.  


Email marketing specialists focus on the email aspect of a marketing campaign. They build emails and templates, send them to the targeted audience, and then analyze the data. As an email marketing specialist, you should be familiar with email best practices and up-to-date with the latest compliance and regulations. Some email marketing specialists know coding languages like Java, Python, and HTML to build customer emails, while others work in drag-and-drop email marketing software.

Example of responsibilities:

  • Copywriting and proofreading
  • Designing emails
  • Managing email lists
  • Monitoring campaigns
  • Analyzing and reporting email KPIs (key performance indicators)
  • Building email templates
  • A/B testing
  • Implementing marketing automation

Range of hourly rates: $15-$40/hr


Marketing automation specialists use software and other digital tools to increase efficiency and productivity through automation. This helps to eliminate repetitive, tedious, and time-consuming tasks that don’t need to be hands-on. Once you set up the workflows, these software programs and tools can complete the tasks independently. As a marketing automation specialist, your job is to create workflows and trigger campaigns for automation.

Examples of responsibilities:

  • Analyzing campaign performances
  • Creating email marketing trigger campaigns
  • Scheduling social media posts
  • Integrating marketing automation software
  • Building workflows and automation maps

Hourly rate according to $25-$31/hr.


Customer relationship specialists (CRM) are experts in CRM software like Salesforce and HubSpot. They help companies implement these systems and use their features to improve marketing campaigns and efforts. CRM specialists tailor the system to their specific needs and integrate any other software and apps.

Example of responsibilities:

  • Implementing CRM software
  • Creating and optimizing workflows
  • Integrating 3rd-party applications
  • Analyzing data and creating reports
  • Managing customer data

Average hourly rate according to Glassdoor: $34/hr.

This article originally appeared on Resource Center (Upwork is a company that helps businesses find talent and people find work) and was syndicated by


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Featured Image Credit: PeopleImages/istockphoto.