Author: Taran Soodan
How competitive intelligence grows your business
Every business niche has competitors. You likely won’t be the sole provider of a service or product in any industry, even if your product or …
How to craft a perfect elevator pitch
In entrepreneurship, every person you meet could be a potential customer or know someone who could be—if only they knew what you can offer them. …
How to identify your business target audience in 5 easy steps
Attracting customers is critical to success, especially in the early stages of starting a business. Sadly, even for owners with a solid business plan, truly understanding whom …
Run a startup? Make sure you understand these tax deductions
The best things in life aren’t always free. A beach vacation? A box of fresh doughnuts? Starting your own small business? There are going to …
