Most popular luxury vehicle in every state

Autos

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The Cadillac Escalade is the most popular luxury car in the U.S., according to a ValuePenguin analysis of search volume around well-known luxury car brands.

In fact, the Escalade was the most searched-for car model in 10 states. The number of Escalade queries has gradually increased since the start of COVID-19 lockdowns last year, still eclipsing pre-pandemic figures.

Alongside Cadillac’s Escalade, three other models — Audi’s R8, BMW’s i8 and the Land Rover Defender — made up more than half (27 of 50 states) of the most searched-for luxury models in the U.S.

Key findings

  • The Cadillac Escalade was the most popular high-end car across 10 states, while no other car topped six states.
  • Four cars — the Cadillac Escalade, Audi R8, BMW i8 and Land Rover Defender — account for the most searched luxury models in more than half of the country.
  • The most popular cars varied by region: the Mercedes-Benz GLC in the Northeast; the Escalade and Jaguar F-Pace in the Midwest; the Defender and R8 in the West; and the Escalade in the South.
  • The Defender is the most affordable vehicle to insure among the four most popular high-end models, while the Buick Enclave is the cheapest to insure of all cars in our study. It’s more expensive to insure the smaller, more sporty BMW and Audi models.
Most searched-or luxury cars by region
Value Penguin

The most searched-for luxury cars in every state

In 10 states, the Escalade represented the largest share of searches relative to any one of the other cars included in this study.

For context, the second-highest-ranking car was a tie between the Audi R8 and BMW i8 sports cars. These were the most searched-for in six states.

In total, four vehicles — the Escalade, R8, i8 and Defender — topped the list for the most popular car in 27 states. That’s two sports cars and two SUVs, but no sedans.

Conversely, five car models were most searched-for in only one state each. These were the Maserati Ghibli, Tesla Model S, Porsche 911, Bentley Bentayga and Lexus RX 350. Still, these models were the most popular of their respective makers’ luxury catalogs.

The Escalade was the most popular car in the South, leading searches in six states in the region. Meanwhile, the Escalade tied the F-Pace for the Midwest lead (three states apiece). In the West, the R8 and Defender reigned supreme (three states), while the Mercedes-Benz GLC topped two Northeast states.

Cadillac Escalade
DarthArt /iStock

1. Alabama

Most searched-for car: Cadillac Escalade

Land Rover Defender
Sjo/ iStock

2. Alaska

Most searched-for car: Land Rover Defender

Genesis GV80
Hyundai Motor Company

3. Arizona

Most searched-for car: Genesis GV80

Cadillac Escalade
felixmizioznikov /iStock

4. Arkansas

Most searched-for car: Cadillac Escalade

Tesla Model S Performance
Tesla

5. California

Most searched-for car: Tesla Model S, Porsche 911, BMW i8

Audi R8
DarthArt /iStock

6. Colorado

Most searched-for car: Audi R8

Aston Martin Vantage
joeygil /iStock

7. Connecticut

Most searched-for car: Lexus RX 350 F, Aston Martin Vantage

Alfa Romeo Giulia
Antonio Batinic /iStock

8. Delaware

Most searched-for car: Alfa Romeo Giulia

Alfa Romeo Giulia
zavatskiy /iStock

9. District of Columbia

Most searched-for car: Alfa Romeo Giulia

Alfa Romeo Giulia
zavatskiy /iStock

10. Florida

Most searched-for car: Alfa Romeo Giulia

BMW i8
VanderWolf-Images /iStock

11. Georgia

Most searched-for car: Genesis GV80, BMW i8

Infiniti Q50
teddyleung/ iStock

12. Hawaii

Most searched-for car: Infiniti Q50

BMW i8
bennymarty /iStock

13. Idaho

Most searched-for car: BMW i8

Jaguar F-Pace
teddyleung/ iStock

14. Illinois

Most searched-for car: Jaguar F-Pace

Cadillac Escalade
y_carfan/ iStock

15. Indiana

Most searched-for car: Cadillac Escalade

Buick Enclave
DarthArt /iStock

16. Iowa

Most searched-for car: Buic

k Enclave

Cadillac Escalade dealership
jetcityimage /iStock

17. Kansas

Most searched-for car: Cadillac Escalade

 Cadillac Escalade
DarthArt /iStock

18. Kentucky

Most searched-for car: Cadillac Escalade

Lincoln Aviator
khairil77 /Deposit Photos

19. Louisiana

Most searched-for car: Lincoln Aviator

Volvo XC90
teddyleung/ iStock

20. Maine

Most searched-for car: Volvo XC90

BMW i8
VanderWolf-Images /iStock

21. Maryland

Most searched-for car: BMW i8

 Rolls-Royce Phantom
Lucille_Cottin /iStock

22. Massachusetts

Most searched-for car: Rolls-Royce Phantom

Cadillac Escalade dashboard
y_carfan/ iStock

23. Michigan

Most searched-for car: Cadillac Escalade

Audi R8
zavatskiy /iStock

24. Minnesota

Most searched-for car: Audi R8

cadillac symbol
ClassicCars.com

25. Mississippi

Most searched-for car: Cadillac Escalade

Audi R8
Roman Stasiuk /iStock

26. Most searched-for car:

Most searched-for car: Audi R8

Land Rover Defender
Sjo/ iStock

27. Montana

Most searched-for car: Land Rover Defender

Jaguar F-Pace
zavatskiy /iStock

28. Nebraska

Most searched-for car: Jaguar F-Pace

Bentley Bentayga
nrqemi /iStock

29. Nevada

Most searched-for car: Bentley Bentayga

Volvo XC90
nrqemi /iStock

30. New Hampshire

Most searched-for car: Volvo XC90

Mercedes-Benz GLC
servickuz /iStock

31. New Jersey

Most searched-for car: Mercedes-Benz GLC

Cadillac Escalade interior
y_carfan/ iStock

32. New Mexico

Most searched-for car: Cadillac Escalade

Acura MDX
Aleksandr Kondratov /iStock

33. New York

Most searched-for car: Mercedes-Benz GLC, Acura MDX, Infiniti Q50

BMW i8
castenoid /iStock

34. North Carolina

Most searched-for car: BMW i8

Buick Enclave
DarthArt /iStock

35. North Dakota

Most searched-for car: Buick Enclave

Alfa Romeo Giulia
zavatskiy /iStock

36. Ohio

Most searched-for car: Alfa Romeo Giulia

Lincoln Aviator
edaldridge /Deposit Photos

37. Oklahoma

Most searched-for car: Lincoln Aviator

Acura MDX
kurmyshov /iStock

38. Oregon

Most searched-for car: Acura MDX

BMW i8
Patryk_Kosmider /iStock

39. Pennsylvania

Most searched-for car: BMW i8

Aston Martin Vantage
zavatskiy /iStock

40. Rhode Island

Most searched-for car: Mercedes-Benz GLC, Aston Martin Vantage

Cadillac Escalade
jetcityimage /iStock

41. South Carolina

Most searched-for car: Cadillac Escalade

Maserati Ghibli
Bobislav /iStock

42. South Dakota

Most searched-for car: Maserati Ghibli

Rolls-Royce Phantom
DarthArt /iStock

43. Tennessee

Most searched-for car: Rolls-Royce Phantom

Cadillac Escalade
y_carfan/ iStock

44. Texas

Most searched-for car: Cadillac Escalade

 Audi R8
falun /iStock

45. Utah

Most searched-for car: Audi R8

Land Rover Defender
Sjo/ iStock

46. Vermont

Most searched-for car: Land Rover Defender

Audi R8
DarthArt /iStock

47. Virginia

Most searched-for car: Audi R8

Audi R8
teddyleung/ iStock

48. Washington

Most searched-for car: Audi R8

Land Rover Defender
Juan Carlos Hernández Hernández /iStock

49. West Virginia

Most searched-for car: Land Rover Defender

Jaguar F-Pace
teddyleung/ iStock

50. Wisconsin

Most searched-for car: Jaguar F-Pace

Land Rover Defender
Sjo/ iStock

51. Wyoming

Most searched-for car: Land Rover Defender

Audi R8
DarthArt /iStock

Methodology

ValuePenguin used Google Trends search data to compile this study. To map popularity, we localized searches by state and compared the shares of searches for each car model. To determine which car models to include, we isolated the most popular model by maker using keyword research software.

For example, preliminary research revealed that the Escalade was the most searched-for Cadillac, so it was included. The regions referenced in the study align with the U.S. Census Bureau’s designations. We gathered insurance rates for the 2021 models of the cars mentioned in the study — aside from the Rolls-Royce Phantom, Aston Martin Vantage and Bentley Bentayga due to technical limitations.

ValuePenguin’s analysis used insurance rate data from Quadrant Information Services. These rates were publicly sourced from insurer filings and should be used for comparative purposes only, as your quotes may be different.

This article originally appeared on ValuePenguin.com and was syndicated by MediaFeed.org.

Image Credit: y_carfan/ iStock.

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