Microsoft concluded its E3 press conference in June with an unexpected hardware announcement. But instead of revealing a new console or accessory like a gamepad or VR headset, Microsoft announced a mini fridge. It is available for pre-order starting today.
Designed to look just like an Xbox Series X game console, but somewhat larger, the Xbox mini fridge is the punchline to a joke that has circled the web since the Series X was first revealed in 2019 – that it looks like a fridge.
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The company promised to make the fridge after defeating Skittles in a Twitter poll in April 2021. Xbox marketing boss Aaron Greenberg promised at the time that, if Xbox won, the company would make a Series X mini fridge. Xbox won by the slimmest of margins, taking 50.5 percent of the vote, and minutes later Greenberg confirmed Microsoft’s intentions to make the fridge, and that Skittles would be sent the first one.
Priced at $99, the mini fridge is expected to ship at some point in December. Microsoft partnered with Target in the US, Game in the UK, and GameStop EU, Micromania, or Toynk in Europe, according to reports from TheVerge.com.
The company describes it as being “the world’s most powerful mini fridge,” and highlights its “Xbox Velocity Cooling Architecture,” named after the Series X console’s own Velocity Architecture.
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Featured Image Credit: Microsoft.AlertMe