Author: Kaitlyn Farley
13 Media and Commerce Mergers that Changed the Game
The recent acquisition of Search Engine Land by Semrush has sparked a lot of conversation around brands merging with publications – specifically, how these mergers influence their perspective …
Semrush & Search Engine Land: Navigating Merky Merger Waters
Semrush , a leading all-in-one digital marketing toolkit, and Search Engine Land, a prominent online publication focused on search engine marketing (SEM), joined forces in 2024 …
What is Brand Publishing?
In this digital world, where customers get everything from every corner, companies must innovate to be visible and find ways to reach consumers. One solution is …
Content Marketing: A Strategic Approach
Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your …
When Publishers Become Brands: How Monocle Magazine Became a Lifestyle
Picture it: An acne-clad, pasty middle schooler with frizzy curls and full set of fangs (two of those are still true; I’ll let you guess which …
Conservative vs. Liberal: America’s 10 Most Bipartisan Brands
We all have our go-to brands. Tide or All? Apple or Samsung? Burger King or McDonald’s? But with the 2024 presidential election campaigns well underway, do …
From Planned Parenthood to the NRA: Brands Conservative vs. Liberal Americans View Positively
The US presidential election, with Kamala Harris replacing Biden as the Democratic candidate running against the Republicans’ Trump in a last-minute move, is well underway. The …
Is Breakfast Still the Most Important Meal of the Day for Americans?
Challenge Butter, the flagship brand of Challenge Dairy Products, is celebrating the start of National Breakfast Month by sharing fresh insights on American breakfast habits. In …
Ever Eat Leftovers For Breakfast? Don’t Worry: You’re Not Alone!
Just in time for National Breakfast Month, Challenge Butter has released a survey highlighting the average person’s breakfast habits, practices and preferences for National Breakfast Month. …
From Planned Parenthood to the NRA: These Are the Favorite Brands of Conservative vs. Liberal Americans
Elections, Liberals, and Conservatives, Oh My! The US presidential election, with Kamala Harris replacing Biden as the Democratic candidate running against the Republicans’ Trump in a …
Is Breakfast Still the Most Important Meal of the Day for Americans?
Challenge Butter, the flagship brand of Challenge Dairy Products, is celebrating the start of National Breakfast Month by sharing fresh insights on American breakfast habits. In …
8 Beautiful Marketing Disasters of Dunder Mifflin Paper Co.
Missing the world’s favorite “People Person’s Paper People?” Well, The Office fans can go down under for The Office Australia starting Oct. 19 on Amazon Prime. …
Cashing in on Cover Girl Queens: 13 Brands Embracing Drag Marketing
Yas, queen! You can’t avoid drag in today’s culture. It’s infiltrated our TV, social media, makeup, fashion shows and a plethora of ads for disparate companies running …
Finding Flounder, Not Nemo: Eurovision’s Nonbinary Flag Fumble
I do love me some Eurovision. But Norwegians have a really apt saying that aptly describes what happened at the over-the-top, very queer song competition this …
What Would The Bear Do: Brand Publishing vs. Branded Content
So we should start with a full disclosure, yeah? I don’t live in the (rather pompously) self-proclaimed “greatest city in the world, but the “second city.” …
AI Is Not the Almighty SERP Overlord You Think It Is
AI Is Not the Almighty Serp Overlord You Think It Is, AKA: I Spent Over a Half-Hour Trying to Get Gemini to Write Me a Funny …
Lost in Algo-land: Are Content Syndication & SEO Still Symbiotic?
Between the time of the first sentence of this first drafting being written and you actually reading it, Google and myriad other bot-producing overlords of Algo-lands …
20 killer recipes & DIY decorations for Halloween
Looking for some Halloween party food recipes that’ll give your guests a fright (well, maybe only when they run out)? Or how about some Halloween party …
Doggone beautiful & goofy photos of America’s favorite dog breeds
It’s easy to think you’ve got the best doggo in the world while you’re both cuddled up together under a blanket. When your pooch lets you …
20 easy, home upgrades for renters to try this summer
When you’re a renter, it can feel like all the transformative DIY projects are reserved for homeowners. But just because you rent doesn’t mean you can’t …
This is how much it really costs to be middle-class in these American cities
Recessions, inflation, debt-ceiling limits, oh my. It’s getting harder and harder to be middle-class in America. In fact, Pew Research shows that the number of middle-class …
The worst (& best) places to pull through a recession in the US
To recession or not to recession: That is the question. Whether ‘tis nobler to hunker down in the heart of Colorado or the suburbs of Seattle …
The worst (& best) places to pull through a recession in the US
To recession or not to recession: That is the question. Whether ‘tis nobler to hunker down in the heart of Colorado or the suburbs of Seattle …
You won’t believe how much it takes to be middle class in America
Recessions, inflation, debt-ceiling limits, oh my. It’s getting harder and harder to be middle-class in America. In fact, Pew Research shows that the number of middle-class …
What Christmas looked (and tasted!) like over the last 80 years
Fluffy, perfect snowflakes fall outside as you and your family feast upon ham, mac and cheese, pudding, and cookies. The family dog, sporting a cute Christmas …
9 glorious mustaches from men’s health charity ‘Movember’
Since 2009, the charity No-Shave November has asked men to do a weird thing (well, not that weird given their name): don’t shave in the name of …
The cringiest ‘A Christmas Carol’ remakes you’ve probably never seen
The ghost of Scrooges past Ah, it’s that season again! It’s time to plop down on the couch with a big glass of something strong enough …
9 of the best mustaches from ‘Movember’
Since 2009, the charity No-Shave November has asked men to do a weird thing (well, not that weird given their name): don’t shave in the name of …
These Disney castles are based on real-life palaces
Many of us grew up fantasizing about stepping foot in the magical world of Disney castles (Elsa’s castle may look cold, but the decor!). But your …
Secret Graceland: Facts even Elvis fans don’t know
Elvis Presley remains in the public consciousness to this day, even 45 years after his death. Die-hard fans often make the pilgrimage to Elvis’ former estate, …