The US presidential election, with Kamala Harris replacing Biden as the Democratic candidate running against the Republicans’ Trump in a last-minute move, is well underway. The Chicago debates may be over, but given that the US is a capitalistic country, it’s no surprise that brands ranging from airplanes to nonprofits are still getting political.
YouGov recently released an extensive report breaking down which brands liberals and conservatives favor for cars, charities, beers, and even insurance. But the report also gives the top 10 brands that conservatives prefer vs. what their liberal counterparts prefer. Below, we’ve broken down YouGov’s findings so you can see the top brands conservatives view positively vs. how liberals feel about those brands, as well as top brands liberals view positively vs. how conservatives think about those brands.
Image Credit: Philip Rozenski, James_Gabbert / iStock.
Methodology
Impression: YouGov defines an impression as “whether a consumer has a positive or negative impression of a brand. Net score reflects positive minus negative responses.
Must be tracked 183 days to rank.”
YouGov BrandIndex: August 1, 2023 – July 31, 2024 (Liberals: n> 3,300; Conservatives: n> 3,100)
You can find more about the data and methodology here.
Image Credit: YouGov.
Top 10 Brands Liberals View Positively
These are the top 10 brands liberals view positively.
Image Credit: YouGov.
1. Planned Parenthood
- Sector: Charities & advocacy groups
- Net impression: US liberals: 67.2
- Net impression: US conservatives: -34.1
- Difference: 101.3
Image Credit: Philip Rozenski / iStock.
2. ACLU
- Sector: Charities & advocacy groups
- Net impression: US liberals: 48.9
- Net impression: US conservatives: -27.4
- Difference: 76.3
Image Credit: carterdayne / iStock.
3. NAACP
- Sector: Charities & advocacy groups
- Net impression: US liberals: 49.6
- Net impression: US conservatives: -22.2
- Difference: 71.8
Image Credit: naacp.org.
4. MSNBC
- Sector: TV networks
- Net impression: US liberals: 35.0
- Net impression: US conservatives: -34.1
- Difference: 69.1
Image Credit: D. Lentz / iStock.
5. CNN
- Sector: TV networks
- Net impression: US liberals: 33.5
- Net impression: US conservatives: -34.6
- Difference: 68.1
Image Credit: RobertCorse / istockphoto.
6. Ben & Jerry’s
- Sector: Snacks
- Net impression: US liberals: 56.0
- Net impression: US conservatives: -5.7
- Difference: 61.7
Image Credit: Depositphotos.
7. Southern Poverty Law Center
- Sector: Charities & advocacy groups
- Net impression: US liberals: 38.7
- Net impression: US conservatives: -20.6
- Difference: 59.3
Image Credit: Jacqueline Nix / iStock.
8. Target
- Sector: Retail
- Net impression: US liberals: 54.6
- Net impression: US conservatives: 2.9
- Difference: 51.7
Image Credit: Target.com.
9. PBS
- Sector: TV networks
- Net impression: US liberals: 55.8
- Net impression: US conservatives: 8.3
- Difference: 47.5
Image Credit: pbs.org.
10. NBC
- Sector: TV networks
- Net impression: US liberals: 43.5
- Net impression: US conservatives: -3.7
- Difference: 47.2
Image Credit: Simon van Hemert / iStock.
Top 10 Brands Conservatives View Positively
These are the top 10 brands conservatives view positively.
Image Credit: YouGov.
1. NRA
- Sector: Charities & advocacy groups
- Net impression: US conservatives: 38.5
- Net impression: US liberals: -51.9
- Difference: 90.4
Image Credit: James_Gabbert / iStock.
2. Hobby Lobby
- Sector: Retail
- Net impression: US conservatives: 56.4
- Net impression: US liberals: -23.9
- Difference: 80.3
Image Credit: dbdurden / istockphoto.
3. Fox News Channel
- Sector: TV networks
- Net impression: US conservatives: 30.9
- Net impression: US liberals: -48.8
- Difference: 79.7
Image Credit: Depositphotos.com.
4. Trump Hotels
- Sector: Hotels & accommodations
- Net impression: US conservatives: 27.8
- Net impression: US liberals: 37.5
- Difference: 65.3
Image Credit: Evgenia Parajanian / iStock.
5. Chick-fil-A
- Net impression: US conservatives: 54.2
- Net impression: US liberals: -6.5
- Difference: 60.7
Image Credit: DepositPhotos.com.
6. Fox
- Sector: TV networks
- Net impression: US conservatives: 32.4
- Net impression: US liberals: -22.2
- Difference: 54.6
Image Credit: JHVEPhoto / iStock.
7. X (formerly Twitter)
- Sector: Online brands
- Net impression: US conservatives: 19.4
- Net impression: US liberals: -34.8
- Difference: 54.2
Image Credit: yalcinsonat1 / Deposit Photos.
8. Newsmax
- Sector: TV networks
- Net impression: US conservatives: 27.0
- Net impression: US liberals: -26.7
- Difference: 53.7
Image Credit: Newsmax.com.
9. Fox Business Network
- Sector: TV networks
- Net impression: US conservatives: 22.1
- Net impression: US liberals: -21.2
- Difference: 43.3
Image Credit: Fox Business Network.
10. ExxonMobil
- Sector: Retail gasoline
- Net impression: US conservatives: 32.3
- Net impression: US liberals: -2.8
- Difference: 35.1
This article was produced and syndicated by MediaFeed.org.
Image Credit: ExxonMobil Gas Station, Hiawassee, Georgia by Hkeely (CC BY).
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