With Independence Day just out the rearview mirror, a deep dive into American-made brands was in order. What I discovered was a treasure trove of creativity, innovation, and heart. From legacy brands that have been around for decades to brands just entering the marketplace, I hope you’ll fall in love with these companies as I have.
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Founded in 2015 by Abby Kircher, this family-operated, clean-label snack food brand produces its broad range of nut butter products in their manufacturing facility in Mooresville, North Carolina. Their protein-infused cashew, pecan, and almond nut butters and little Snack Bites are sweetened with fruits or honey instead of artificial sweeteners, and almost all contain five or fewer ingredients.
Image Credit: Abby’s Better.
This husband and wife-owned swimwear and loungewear company is known for their inclusive sizing and styling. The brand is named for the Albion Basin at the top of Little Cottonwood Canyon in Utah, and all prints and silhouettes are not designed in-house and shipped from their warehouse in Utah. I had a chance to try their suits and found them to be incredibly flattering and well-made. The brand strives to make manufacturing greener by recycling plant waste and using earth-friendly materials.
Image Credit: Albion Fit.
Atoria’s Family Bakery
This third-generation family business was started by Atoria, who aimed to replicate her family’s hearth-oven recipes from Assyrian villages near Mesopotamia. The delicious breads are made with modernized authentic family recipes. Specialties include low-carb and vegan flatbreads, Lavash, Pizza Crust, Naan, Pita, and more using simple, non-GMO ingredients, like whole grains, cauliflower, and coconut, with no artificial preservatives, colors, or flavors.
Image Credit: Atoria’s Family Bakery.
ThisU.S. Hemp Authority-certified brand was founded in 2016 by a group of Colorado natives with the goal of providing high-quality, reasonably priced CBD products to customers. One of their newest products is the Unwind Synergy+ THC & CBD Gummies ($60) which provide a subtle buzz plus the relaxing qualities of CBD and can be shipped across the US (except Hawaii, Colorado, Idaho and Oregon).
Image Credit: CBDistillery.
Founder Elizabeth Rees is the third generation of her family in the paper business, learning about the industry from her father and grandparents as she grew up. Chasing Paper offers traditional and removable wall coverings, peel-and-stick flooring, art prints, and wall decals, all made to order in Milwaukee, Wisconsin.
Image Credit: Chasing Paper.
This meat and fish delivery business brings premium, hand-cut meat, and seafood directly to your door, eliminating the need for a visit to the butcher.
There are multiple size options for an intimate family dinner to large gatherings, and the meats and fish are all sourced from farms in the U.S. that value sustainable and humane practices. The goods are taste-tested in the Chop Box Test Kitchen, hand-cut daily by artisan butchers, and delivered frozen for maximum freshness. I was able to sample a selection of their fish and it was top-notch.
Price: Single servings start at $4.99
Image Credit: Chop Box.
Corto Olive Oil
This California olive oil from 7th-generation Italian farmers is a chef favorite.
The olives are harvested in the fall when antioxidants are at their peak, brought to Corto’s onsite mill and cold-extracted within hours of harvest. The oil is packaged in oxygen-free FlavorLock boxes, and dark bottles to block air, heat, and light. No orders are stored for more than 4-6 weeks in the climate-controlled warehouse.
Signature EVOO: $24.99
Image Credit: Corto.
This mother-daughter-owned crayon brand is based in Hoboken, New Jersey, and got its start when the mom, Susan, was furloughed from her job in fashion after 25 years. The brand was inspired by The Day the Crayons Quit book and born out of one of their mother-daughter quarantine craft projects, which Jessie, the daughter, handed out to friends. Cre8ive Crayonz is known for their Gift Boxes ($11 and up) and personalized name crayons ($14.95 and up).
Image Credit: Cre8ive Crayonz.
Dabble & Dollop
This brand was founded by a mom who is a 20+ year veteran of the cosmetic and personal care ingredients space. This all-natural and vegan bath line for kids makes its products in California with all ingredients sourced in the U.S. in bottles made from post-consumer recycled plastic. All the products are made with 10 ingredients or less, which are plant-derived and dermatologist-tested to be safe for all ages. Their latest collection is the 4th of July bundle ($54 for 3 bottles, 44 percent off through July 4 with code 44for4) includes the best-selling 3-in-1 bubble bath, body wash & shampoos in Vanilla Whip, Blueberry & Strawberry.
Image Credit: Dabble & Dollop.
This award-winning chocolate company was founded by Nicole Patel, an engineer-turned-chocolatier. The brand offers a wide assortment of treats, from handmade truffles and barks to rich drinking chocolate, handcrafted in Patel’s Austin, Texas Culinary Center. I had a chance to try their Taste of the South chocolate truffle collection ($35.95), which contains a selection of delicious and uniquely flavored Southern-inspired truffles.
Image Credit: Delysia Chocolatier.
This fashion brand was created by a mother-daughter team who have a combined 48 years of apparel experience with brands like Kohls, Lands’ End, and Under Armour. The goal of the brand is to help female travelers travel stylishly while packing light, by using a proprietary printing process that features two unique prints to be printed on either side of a single layer of fabric, making them reversible, or “flipped.” The fabrics are soft, flowy, lightweight, and wrinkle-free, perfect for wherever your travels take you. I tried the Jogger and the Relaxed Tee and I’m sure I will wear them a lot!
Price: $88.00 and up
Image Credit: Flip.
This sugar and preservative-free energy drink, which is the official energy drink of the LA Lakers, was created by former NFL star Jerry Rice and his daughter Jaqui Rice Gold, making it the first Black-owned energy drink company, according to the company. The drinks are available in eight delicious flavors and contain healthy ingredients including cordyceps mushrooms, natural caffeine, green tea, and electrolytes. In addition to a boost of energy, G.O.A.T. drinks increase endurance, reduce inflammation, and helps with post-workout recovery.
Price: $35.99 for 12
Image Credit: G.O.A.T. Fuel.
This brand started with a 100-year-old family recipe and a hand-built wooden pickle cart in Boston. Today, their pickle chips, whole pickles, spears, pickle salsas (yum!), and more, ship nationwide. These low-calorie, Whole 30-approved snacks are gluten-free, fat-free, certified Kosher, and vegan. I tried several flavors and found them to be more elevated in flavor than traditional pickles.
Price: $6 and up
Image Credit: Grillo’s Pickles.
This Black-owned women’s bamboo apparel line cuts and sews all their garments in their Pittsburgh workshop, and the company is committed to supporting the American apparel industry. Their pieces are comfortable, yet elegant, including my favorite Draped Shorts ($125), which I will be wearing ALL summer.
Image Credit: Kiya Tomlin.
This natural, DIY lawn care subscription offers a custom mix of products that care for your lawn’s specific needs, based on a soil sample that you submit.
Lawnbright helps you care for your lawn along the way with text alerts based on your local weather conditions, letting you know the best time to apply products, seed, and more.
Price: Seasonal subscriptions start at approximately $200. Individual products start at $28.
Image Credit: Lawnbright.
This best-selling leather cleaner and conditioner was created by “Grandfather McGowen” in 1968 to extend the wear of leather shoes. (He tested his product on his mail carrier with great success). Leather Honey helps to restore leather shoes, furniture, jackets, car seats, and more, offering 6 months of protection.
The non-toxic, water-repelling formula soaks into and hydrates the leather and is natural and safe for kids and pets.
Price: $16.99 and up
Image Credit: Leather Honey.
This designer has a love for all things Hollywood, and her designs are inspired by her elegant mother and friends as they prepped and primped for their Beverly Hills soirees.
Monicais best known for her pleated Esmeralda caftan, which is sustainably made from vintage wrinkle-free polyester. Her caftans and dresses are made in downtown LA from close-out and vintage fabrics.
Price: $210 and up
Image Credit: Monica Mahoney.
My Green Mattress
Award-winning My Green Mattress was founded by a Dad who wanted to create a non-toxic and hypoallergenic mattress for his baby daughter. This family-owned and operated brand aims to make the most affordable and safe organic sleep products available in their organic certified factory located in Willowbrook, Illinois. The luxurious Natural Escape starts at $999 for a twin.
Image Credit: My Green Mattress.
Nuele was founded by two women who wanted to have healthy, well-nourished, and manageable hair without using chemical relaxers or keratin treatments.
The brand is known for its flagship Hair Serum, and recently launched a Hydrating Hair Mask, which you mix for each use, Nighttime Scalp Serum, and Brow Serum. All products are 100 percent natural and organic, vegan, cruelty-free, sustainable, and fair trade with no phthalates, parabens, or sulfates.
Price: $34 and up
Image Credit: NUELE.
A husband-and-wife team started Outlaw back in 2013 to create fragrances that evoked the feeling of being outdoors, while they worked indoors. The body lotions, colognes, bar soaps, and more come in transportive scents of campfire, sagebrush, leather, and whiskey. The products are ethically packaged in sustainable containers with cheeky labels. Their soap sampler and cologne sampler are fun ways to become acquainted with the brand.
Price: $6 and up
Image Credit: Outlaw.
Created by parents and outdoor enthusiasts who believe in the importance of supporting the local economy, this weather-resistant blanket can be used on the ground for picnics or can be hung by its grommets to shield you from the sun and rain. The Tarpestrys are available in a broad range of colors and patterns and are manufactured in Boone, North Carolina.
Price: $154 and up
Image Credit: Tarpestry.
You & Eye by Dr. Nicky
This brand was founded by ophthalmologist Dr. Nicky Shah after seeing how many of her patients neglected to care for their eyes. She teamed up with her cosmetic chemist dad to create skincare products to treat the eye area with products like Keep it Fresh Foaming Cleanser, which cleanses and removes makeup in one step, Soothe Operator Rollerball Eye Serum (a favorite of mine) to soothe and hydrate the eye area and Lids, and Love and Lash Serum, that has ingredients like panthenol and biotin to help lashes from long and strong.
Price: $21.99 and up
Image Credit: You & Eye by Dr. Nicky.
More Made in America Brands
Want more? Check out the Makers of the USA podcast, which highlights the stories of startups and makers around the country. Three of their favorite featured brands are Brant & Cochran Maine Wedge Axes, Freckled Fuchsia tea towels, prints, and more, and Owl Stools handcrafted stools for healthy posture.
For more fantastic brands that are made in the USA, visit Truetrae.com.
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