Author: Nourhan Sandouk
25 Ways to Lower Your Monthly Bills
Written by: Nourhan Sandouk
Managing monthly expenses can be a real challenge for many individuals and households. Many find themselves struggling with rising costs and limited savings, between rent, groceries, …
5 Reasons Why 1982 Is Like Right Now
Written by: Nourhan Sandouk
In the current economic landscape, the similarities between today’s market conditions and those of 1982 are striking, according to some experts, who note that the U.S economy …
VR and The New Era of Customer Engagement: 6 Brand Doing VR Right
Written by: Nourhan Sandouk
Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise …
From Plush Toys to Live Streaming: How Gaming Brands Became Content Creators
Written by: Nourhan Sandouk
Nintendo, PlayStation, Xbox, and Riot Games: These names have greatly influenced and transformed gaming into a global cultural phenomenon, defining how people interact, compete, and socialize …
Winning with Marketing: The Power Of Video Games For Brands
Written by: Nourhan Sandouk
Video games are more than choosing your favorite fighter or staying up late with your friends trying to win the final level and save the princess. …
5 Creative Approaches to Insurance Advertising: “So Easy Even a Caveman Can Do It”
Written by: Nourhan Sandouk
Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, …
Call Her Daddy: From Controversial Conversations to Kamala Harris
Written by: Nourhan Sandouk
If you’re a podcast lover, you know Call Her Daddy isn’t your average podcast. It’s an advice comedy rollercoaster of hilarious stories with special guests on many topics. …
Where Are All the Cool, New Original Movies? Maybe New Jersey.
Written by: Nourhan Sandouk
You’ve heard it before. Hollywood doesn’t do anything original any more. It’s all superhero adaptations, remakes, remakes of remakes, and even remakes of remakes of remakes. …
The Evolution of Political Advertising from Jefferson to Trump: A Brief History
Written by: Nourhan Sandouk
When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your …
Netflix & Old Spice: A Collab With a Medieval Scent
Written by: Nourhan Sandouk
Think you have nothing in common with the Witcher? Sure, he’s got spells and ghouls and all that. But you know what else he has? Body …
4 Content Marketing Campaigns that Went Viral
Written by: Nourhan Sandouk
You’re not you when you’re hungry! Well, maybe you are, but I’m sure you’ve heard this countless times. This tagline is a core memory for many people. …
BuzzFeed & Walmart: The Collab The World Didn’t Know It Needed
Written by: Nourhan Sandouk
If someone could guess your zodiac sign based on your taste in ice cream or decide which country you should live in, it’d be Buzzfeed. So …
Making the World a Better Place: Ben & Jerry’s “Secret Ingredient” to Customer Loyalty
Written by: Nourhan Sandouk
Instead of creating a perception of creating just another delicious ice cream brand, Ben & Jerry’s has been working to generate a positive brand perception by …
My Bologna Has a … Beauty Secret? Oscar Mayer’s Beauty Ads (with a Bacon Twist)
Written by: Nourhan Sandouk
Simplicity, fun and light unexpected, moments that spark smiles were the main ingredients that helped Oscar Mayer find its unique place in American culture. Ask anybody …
Zillow Gone Wild: Bringing Real Estate Listings to TV
Written by: Nourhan Sandouk
Remember when the stay-at-home orders expanded and many of us spent our time staring at screens in a doomscrolling spiral? (What a memory.) Well, since then, …
Zillow: The Future of Home-Flipping Content?
Written by: Nourhan Sandouk
“We know who you are and where you live. We already have a mortgage ready to go. We have an offer ready for your house when …
The 20 Most Iconic Infomercials of All Time
Written by: Nourhan Sandouk
Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of …
