Elections, Liberals, and Conservatives, Oh My!
The US presidential election, with Kamala Harris replacing Biden as the Democratic candidate running against the Republicans’ Trump in a last-minute move, is well underway. The Chicago debates may be over, but given that the US is a capitalistic country, it’s no surprise that brands ranging from airplanes to nonprofits are still getting political.
YouGov recently released an extensive report breaking down which brands liberals and conservatives favor for cars, charities, beers, and even insurance. But the report also gives the top 10 brands that conservatives prefer vs. what their liberal counterparts prefer. Below, we’ve broken down YouGov’s findings so you can see the top brands conservatives view positively vs. how liberals feel about those brands, as well as top brands liberals view positively vs. how conservatives think about those brands.
Methodology
Impression: YouGov defines an impression as “whether a consumer has a positive or negative impression of a brand. Net score reflects positive minus negative responses.
Must be tracked 183 days to rank.”
YouGov BrandIndex: August 1, 2023 – July 31, 2024 (Liberals: n> 3,300; Conservatives: n> 3,100)
You can find more data and methodology points here.
Top 10 Brands Liberals View Better
- Planned Parenthood
Sector: Charities & advocacy groups
Net impression: US liberals: 67.2
Net impression: US conservatives: -34.1
Difference: 101.3
- ACLU
Sector: Charities & advocacy groups
Net impression: US liberals: 48.9
Net impression: US conservatives: -27.4
Difference: 76.3
- NAACP
Sector: Charities & advocacy groups
Net impression: US liberals: 49.6
Net impression: US conservatives: -22.2
Difference: 71.8
- MSNBC
Sector: TV networks
Net impression: US liberals: 35.0
Net impression: US conservatives: -34.1
Difference: 69.1
- CNN
Sector: TV networks
Net impression: US liberals: 33.5
Net impression: US conservatives: -34.6
Difference: 68.1
- Ben & Jerry’s
Sector: Snacks
Net impression: US liberals: 56.0
Net impression: US conservatives: -5.7
Difference: 61.7
- Southern Poverty Law Center
Sector: Charities & advocacy groups
Net impression: US liberals: 38.7
Net impression: US conservatives: -20.6
Difference: 59.3
- Target
Sector: Retail
Net impression: US liberals: 54.6
Net impression: US conservatives: 2.9
Difference: 51.7
- PBS
Sector: TV networks
Net impression: US liberals: 55.8
Net impression: US conservatives: 8.3
Difference: 47.5
- NBC
Sector: TV networks
Net impression: US liberals: 43.5
Net impression: US conservatives: -3.7
Difference: 47.2
Top 10 Brands Conservatives View Better
- NRA
Sector: Charities & advocacy groups
Net impression: US conservatives: 38.5
Net impression: US liberals: -51.9
Difference: 90.4
- Hobby Lobby
Sector: Retail
Net impression: US conservatives: 56.4
Net impression: US liberals: -23.9
Difference: 80.3
- Fox News Channel TV networks
Sector: TV networks
Net impression: US conservatives: 30.9
Net impression: US liberals: -48.8
Difference: 79.7
- Trump Hotels
Sector: Hotels & accommodations
Net impression: US conservatives: 27.8
Net impression: US liberals: 37.5
Difference: 65.3
- Chick-fil-A
Net impression: US conservatives: 54.2
Net impression: US liberals: -6.5
Difference: 60.7
- Fox
Sector: TV networks
Net impression: US conservatives: 32.4
Net impression: US liberals: -22.2
Difference: 54.6
- X
Sector: Online brands
Net impression: US conservatives: 19.4
Net impression: US liberals: -34.8
Difference: 54.2
- Newsmax
Sector: TV networks
Net impression: US conservatives: 27.0
Net impression: US liberals: -26.7
Difference: 53.7
- Fox Business Network
Sector: TV networks
Net impression: US conservatives: 22.1
Net impression: US liberals: -21.2
Difference: 43.3
- ExxonMobil
Sector: Retail gasoline
Net impression: US conservatives: 32.3
Net impression: US liberals: -2.8
Difference: 35.1
This article was produced and syndicated by MediaFeed.org.
