While tour merchandise such as gig t-shirts and pins gained popularity as a form of self-expression in the 1960s, today you can find everything from scented candles to dental floss. In fact, you’d be hard-pressed to find a celebrity or influencer today who doesn’t have a range of official merch – from music giants to famous athletes, and from YouTube sensations to verified TikTokers.
But which famous people make the most money from their side-hustle? NetCredit calculated the earnings of some of the top-earning celebrities and influencers based on sales of their official merchandise. Here is our “Rich List” by star, estimated revenue.
Image Credit: Wirestock /Depositphotos.
Methodology & Sources
We collated a list of celebrities and their official stores from lifestyle publications, such as Cosmopolitan, MTV and Complex (only Shopify stores selling celebrity merchandise were counted).
We calculated the number of orders by buying an item from each store and subtracting 1001 from the order number (as per Shopify’s order numbering system). This number was then multiplied by the median price across all products on each celebrity’s online store to give an estimated revenue.
All prices were converted to USD using Google Finance at the time of data collection.
Data was collected in May-June 2021.
Image Credit: Depositphotos.
30. Pokimane
- Type: Influencer
- Estimated revenue (USD): $393,102
Image Credit: Pokimane / Twitch.
29. Dua Lipa
- Type: Celebrity
- Estimated revenue (USD): $399,225
Image Credit: PopularImages/ DepositPhotos.
28. Lionel Messi
- Type: Celebrity
- Estimated revenue (USD): $463,995
Image Credit: vverve / DepositPhotos.
27. Katy Perry
- Type: Celebrity
- Estimated revenue (USD): $494,325
Image Credit: Jean_Nelson/ DepositPhotos.
26. Justin Timberlake
- Type: Celebrity
- Estimated revenue (USD): $650,085
Image Credit: DepositPhotos.com.
25. Charli D’Amelio
- Type: Influencer
- Estimated revenue (USD): $876,623
Image Credit: Priyanka Pruthi / Wiki Commons.
24. Mariah Carey
- Type: Celebrity
- Estimated revenue (USD): $917,300
Image Credit: ChinaImages/ Deposit Photos.
23. Niall Horan
- Type: Celebrity
- Estimated revenue (USD): $962,029
Image Credit: everett225/ DepositPhotos.
22. Lil Wayne
- Type: Celebrity
- Estimated revenue (USD): $1,026,060
Image Credit: Bella Productions / Wiki Commons.
21. Post Malone
- Type: Celebrity
- Estimated revenue (USD): $1,437,228
Image Credit: benhoundijk / Deposit Photos.
20. Ninja
- Type: Influencer
- Estimated revenue (USD): $1,507,385
Image Credit: TeamNinja/ Instagram.
19. Markiplier
- Type: Influencer
- Estimated revenue (USD): $2,116,275
Image Credit: Markiplier/ YouTube.
18. Megan Thee Stallion
- Type: Celebrity
- Estimated revenue (USD): $2,350,215
Image Credit: theestallion / Instagram.
17. Tom Cassell
- Type: Influencer
- Estimated revenue (USD): $2,992,200
Image Credit: Syndicate / YouTube.
16. Kylie Jenner
- Type: Influencer
- Estimated revenue (USD): $3,420,970
Image Credit: PopularImages/ DepositPhotos.
15. Beyonce
- Type: Celebrity
- Estimated revenue (USD): $3,578,840
Image Credit: PopularImages/ DepositPhotos.
14. Nicki Minaj
- Type: Celebrity
- Estimated revenue (USD): $4,151,525
Image Credit: PopularImages/ DepositPhotos.
13. Shawn Mendes
- Type: Celebrity
- Estimated revenue (USD): $4,859,340
Image Credit: PopularImages/ DepositPhotos.
12. The Weeknd
- Type: Celebrity
- Estimated revenue (USD): $5,000,160
Image Credit: David Hwang / Wiki Commons.
11. Vanoss
- Type: Influencer
- Estimated revenue (USD): $5,190,429
Image Credit: VanossGaming / Twitter.
10. Justin Bieber
- Type: Celebrity
- Estimated revenue (USD): $5,659,920
Image Credit: ChinaImages/ Deposit Photos.
9. Eminem
- Type: Celebrity
- Estimated revenue (USD): $7,644,750
Image Credit: Jean_Nelson/ DepositPhotos.
8. Dude Perfect
- Type: Influencer
- Estimated revenue (USD): $8,384,369
Image Credit: DudePerfect / Instagram.
7. Ariana Grande
- Type: Celebrity
- Estimated revenue (USD): $10,239,740
Image Credit: DepositPhotos.com.
6. KSI
- Type: Influencer
- Estimated revenue (USD): $14,324,016
Image Credit: KSI / Instagram.
5. Lady Gaga
- Type: Celebrity
- Estimated revenue (USD): $15,823,517
Image Credit: DepositPhotos.com.
4. MrBeast
- Type: Influencer
- Estimated revenue (USD): $19,120,176
Image Credit: MrBeast / Instagram.
3. Jake Paul
- Type: Influencer
- Estimated revenue (USD): $19,121,600
Image Credit: JakePaul / Instagram.
2. The Sidemen
- Type: Influencer
- Estimated revenue (USD): $21,629,164
Image Credit: Sidemen / Instagram.
1. Harry Styles
- Type: Celebrity
- Estimated revenue (USD): $22,970,575
Image Credit: Wirestock /Depositphotos.
The future of merchandise
Given that influencers are dictating today’s trends and brands are eager to capitalize, the competition for merchandise sales is fierce, especially for musicians.
With digital music now being seen as more of a throwaway commodity, the savviest musicians are finding other ways to cash in on their fame and talent. For the likes of Beyoncé and Justin Bieber, a loyal fan base means a high demand for branded merch, as fans look for a more physical, tangible product as a way for them to connect and be closer to their favorite artists.
Having a side-hustle is a great way to diversify your income, especially during uncertain times or when money is tight. From selling your own merchandise online to profiting on a skill or hobby, anyone can enjoy getting creative to try and make an extra buck from a side-hustle.
Related:
- TikTok is turning these creators into multi-millionaires
- Viral YouTube challenges you may have forgotten about
This article
originally appeared on NetCredit.com and was
syndicated by MediaFeed.org.
Image Credit: DepositPhotos.com.
